MKT 578 A Guide to career/newtonhelp.com

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MKT 578 A Guide to careernewtonhelp.com
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MKT 578 Entire Course Final Guide (Updated)

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• MKT 578 Week 1 Key Target Groups (Pfizer)
• MKT 578 Week 2 Importance of Feedback
• MKT 578 Week 2 Project PR Issue (Wounded Warrior)

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MKT 578 Final Exam Guide (New)

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• 1) Archaeologists inform us that public relations
  has roots in
• A.
• Iraq, where bulletins informed farmers how to
  grow more food
• B.
• England, where 18th century bulletins hailed the
  coming of the British Industrial Revolution

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MKT 578 Week 1 DQs

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• Week 1 DQ 1
• Public relations is sometimes be viewed as the
  process by which and organization's reputation,
  products and services are enhanced or
  maintained.  Similarly, marketing often serves to
  enhance an organization's reputation,

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MKT 578 Week 1 Key Target Groups (Pfizer)

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• Pfizer Key Target Groups
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• Important Target Groups
• Engaging Public Relations
• Public Relations Communications
• Conclusion

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MKT 578 Week 2 DQs

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• Week 2 DQ 1
• Describe the role of marketing research as it
  pertains to public relations. Compare and
  contrast primary and secondary research. Is one
  more important than the other to public relations
  professionals and their efforts? Why do you think
  so...or why not?

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MKT 578 Week 2 Importance of Feedback

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• MKT 578 Week 2 Importance of Feedback

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MKT 578 Week 2 Learning Team Project Problem
Framing Paper

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• Resource University of Phoenix Material Public
  Relations Learning Team Project
• Write a paper between 1,050 and 1,400 words in
  which you describe your approved organization and
  a problem or opportunity currently confronting it.

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MKT 578 Week 2 Project PR Issue (Wounded
Warrior)

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• Wounded Warrior Project PR Issue
• Specific Public Relations Issue
• Impact of the Issue
• PR Issue Problem Statement
• Target Group

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MKT 578 Week 3 DQs

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• Week 3 DQ 1
• What are the ethical responsibilities of public
  relations professionals? How important is the
  ethical component of the practice of public
  relations and how does a PR practitioner
  determine what is ethical and what is not?

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MKT 578 Week 3 Individual Assignment Public
Relations Stakeholders Paper

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• Resource Week Two Problem Framing Paper
• Use the public relations campaign that is the
  subject of the Learning Team project introduced
  in Week Two as a reference.

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MKT 578 Week 3 Learning Team Reflection

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• Discuss this weeks objectives with your team.
  Your discussion should include the topics you
  feel comfortable with, any topics you struggled
  with, and how the weekly topics relate to
  application in your employment field.

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MKT 578 Week 3 Tesco bank Campaign Design

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• MKT 578 Week 3 Tesco bank Campaign Design
• Tesco Bank Campaign Design
• Public Relations Problem Statement

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MKT 578 Week 4 DQs

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• Week 4 DQ 1
• Why is feedback critical to the communications
  process? What common mistakes do most people make
  when they communicate and what must PR
  professionals do to insure they receive the
  feedback they need to continue to work towards
  mutual understanding?

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MKT 578 Week 4 Individual Assignment Ethical and
Legal Issues Paper

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• Resources The Practice of Public Relations
• Use available outside research sources from the
  library and the web to select a company,
  organization, or government entity that has had
  to use public relations to address a serious
  problem or crisisthat emerged unexpectedly.

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MKT 578 Week 4 Integrated Marketing
Communications

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• MKT 578 Week 4 Integrated Marketing Communications

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MKT 578 Week 4 Learning Team Reflection

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• Discuss this weeks objectives with your team.
  Your discussion should include the topics you
  feel comfortable with, any topics you struggled
  with, and how the weekly topics relate to
  application in your employment field.

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MKT 578 Week 4 Media Selection (AIG)

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• AIG Media Selection
• Media Types
• Effective Communication
• AIG Customers
• AIG Sales Representatives
• US Government Regulatory Agencies

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MKT 578 Week 5 DQs

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• Week 5 DQ 1
• The Internet offers numerous advantages for
  conducting public relations activities. Describe
  at least two of these advantages and discuss how
  these approaches differ from traditional methods.

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MKT 578 Week 5 Learning Team Project Public
Relations Planning Paper

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• Resources University of Phoenix Material Public
  Relations Learning Team Project Week Two Problem
  Framing Paper
• Write a paper of 2,100 and 2,450 words describing
  your proposed public relations plan based on the
  organizational scenario described in the Week Two
  Problem Framing Paper.

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MKT 578 Week 5 Media Campaing Part 2 (AIG)

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• Research Plan
• Methods of Communication
• Media Choice Justification
• Internet

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MKT 578 Week 6 Final PR Campaign (AIG)

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•       Executive Summary
•       Campaign Basis
•       Budget
•       SMART Objectives
•       Control Methods
•       Success of PR Campaign
•       Conclusion

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MKT 578 Week 6 Is Crisis Management Disgusting

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• Resources University of Phoenix Material Public
  Relations Learning Team Project Week Two Problem
  Framing Paper Week Three Public Relations
  Stakeholders Paper Week Five Public Relations
  Planning Paper

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MKT 578 Week 6 Learning Team Project Public
Relations Plan PAPER

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•     MKT 578 Week 6 Is Crisis Management Disgusting

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MKT 578 Week 6 Learning Team Project Public
Relations Plan Powerpoint

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•   Resources University of Phoenix Material
  Public Relations Learning Team Project Week Two
  Problem Framing Paper Week Three Public
  Relations Stakeholders Paper Week Five Public
  Relations Planning Paper

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MKT 578 A Guide to careernewtonhelp.com