what is internet marketing by iwrold infotech

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Presents
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What is internet Marketing?

• Any tool, strategy or method of getting the
  company name out to the public. The
  advertisements can take many different forms and
  some strategies focus on subtle messages rather
  than clear-cut advertisements

• Online marketing is any effort to spread the word
  about your company that uses the Internet to
  reach people

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Overview

• SEARCH ENGINE OPTIMIZATION (SEO) - SEO stands for
  search engine optimization. it is the process
  of obtaining visitors/customers from the free,
  organic, editorial or natural search
  results on search engines. It has further 2
  sub-categories  ON page optimization and OFF page
  optimization. 

• The On page optimization is the part of SEO that
  deals with the pages of sites. The main factors
  affecting it are your Content and
  its relevancy with the targeted keywords.The Off
  page optimization is something that build your
  authority. It depends on number
  of incoming and outgoing links from your
  site/page.                                     

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• Search Engine Marketing (SEM)- Search engine
  marketing is a paid service provided by the
  search engines(like Google, Yahoo or Bing) to
  advertise your products. Here you bid on
  keywords. The bidding amount for keywords depends
  on the factor how competitive it is. Higher the
  competition higher will be the bidding amount

• Though SEM is a paid service you still have to
  maintain the relevancy of your content in order
  to keep a check on your bounce rate and also for
  better user  experience.                         
                                                   
                                     

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• Social Media Marketing (SMO)- There is no other
  better way then, social media optimization if you
  want to create a huge costumer data base in very
  less time and make a brand out of it. You must be
  familiar with most of the social media sites
  like Facebook, Twitter, Instagram, Pintrest. Each
  of them has their own strategies to gain customer.

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• Email Marketing- Email marketing is all about
  getting in touch with your customer
  and clients directly which provides you long
  term benefits.To realize its importance think
  back last time when did you changed your email
  id? Most probably you didn't, if you are serious
  professional.

 In 2018 most important topics in email marketing
are Personalization and Segmentation. You can
check Jetblue for personalization, it is full of
amazing content. Segmentation focuses on splitting
 your costumer in different groups and then
sending them specific content with much more
details. The most popular tool for email
marketing in 2018 is Mailchimp. 
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