Exceptional Promotional Events Held by Australian Demonstration Company

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ADC DEMOS
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EXCEPTIONAL PROMOTIONAL EVENTS HELD BY AUSTRALIAN
DEMONSTRATION COMPANY
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• The role of Merchandising Companies cannot be
  negated in holding the promotional activities in
  the shopping malls. One has to set up a merchant
  center account and bring in products from
  verified sellers that would be put up for
  promotions. For a positive experience for the
  users the merchant follows certain guidelines
• Promotions must have added value
• It should adhere with the Shopping ads policies
• Adhering to Google Editorial Requirements is
  essential for titles
• Following the redemption requirements
• Avoiding over restrictive promotions
• Explaining promotional products clearly to the
  shopper
• Clear confirmation of promotional receipt
• Redemption code inclusive of shipping promotions
• Following combination of promotion policies

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• The merchandise need to well promoted to create a
  market. The promotional mix of products attracts
  customers and decides to use. Australia
  Demonstration Company recommends that - based on
  the needs of product the marketplace and the
  characteristics of product are created. Every
  business needs separate promotional relevance and
  compatibility. If not presented properly the
  product has chance of getting written off. When
  it comes to food items Food sampling is best way
  to entice people into buying the product.
  Everybody wants to taste the food item before
  they buy it. The ADC Demos are dependent on the
  target market depending upon the following
  characteristics
• CONSUMER CHARACTERISTICS
• Depending on the peoples choice the promotional
  strategy is matched. A food lover looks into
  sampling food whereas a gadget freak would want
  to have a demo of the gadget.
• PRODUCT CHARACTERISTICS
• Depending on the features and characteristics of
  the product that is to be sold, the promotional
  activities are designed to draw attention of the
  consumer. Competitive positioning is strongly
  recommended to demonstrate attributes of the
  product and the unique offers to the consumers.

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• LIFECYCLE STAGE OF THE PRODUCT
• For the new and high value products one needs to
  make higher investment on promotional activities
  to introduce the product to the consumers. More
  the cycle of advertising deeper it
• DISTRIBUTION CHANNELS
• Some promotions are for wholesalers, retailers
  and distributers so these are channelized in
  different format altogether. If the product has a
  shelf life then the channel should not be long
  and complex.
• COMPETITION
• While evaluating Product Demonstration it is best
  to keep competition in mind and choose the
• Shopping Centre Promotions wisely, one needs to
  stand out in the crowd.
• The size and scale of business decides the level
  of budget for any promotion activity.