The Future Of Mobile Applications

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The Future of Mobile Applications
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The Future of Mobile Applications

• The average India consumer has 36 apps  on their
  device. There is a rough reality that many apps
  get removed after first use, which can often be
  down to poor user experience and latent period
  issues. The Drum spoke with Ian James,
  international general manager, to talk about how
  voice assistants are now creating, advanced ways
  for brands to have direct relationships with
  consumers. Best Mobile Applications Company In
  Hyderabad

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The future of apps lies within three core areas

• Accuracy and yield Apps have spurred on the
  growth of features such as location accuracy and
  voice search. Apps create a kind of pin-board
  of interests a depiction of a consumers
  personality, through what they like, where they
  go and what they do, all within a trusted
  environment. This pin-board of interests,
  generates accurate and precise insights that can
  be drawn on to benefit the user experience and
  improve the publisher app itself. In fact 72 of
  media sellers, who provide precise data to
  brands, have seen inventory yield increase by
  more than 50.

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The future of apps lies within three core areas

• Trusted access Consumers download the apps they
  love on their devices which in turn gives them
  access to content that is relevant and useful.
  This type of indicate in-app experience has led
  to consumers citing they are more willing to
  share their data , in exchange for more
  personalized experiences.
• Speed and efficiency Mobile app environments
  work faster, in comparison to mobile web. This
  speed ensures consumers can access content
  quicker, which grows to the overall experience in
  providing the right message, at the right
  time. 62 of milliners prefer to shop and browse
  via app, due to the personalized environments and
  speed of purchase.

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Is it sustainable?

• Consumers spend 85 of their time on
  Smartphones, within apps, but only 5 apps see
  very heavy use, Some may say this isnt a
  sustainable future for apps. However, app revenue
  is rapidly increasing and is expected to only
  continue on the same upward trend in future.
• In order to keep up with fast-paced digital
  growth, publishers must ensure that when they
  develop their apps they focus even more on
  consumer demands and take note of all upcoming
  developments in tech. Consumers are now expecting
  experiences to be completely personalized and
  customized to their location.

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Apps are best placed to optimize these
opportunities through the smart use of technology
and data services

• Location based services is a fast-growing
  category that offers localized, relevant
  advertising in trusted app environments. Defining
  where we go, behavioral patterns and places of
  interest, turning our demographic data into
  invaluable insights for marketers.
• Mobile wallet technology is also on the rise,
  enabling quick and efficient transactions to take
  place on the go.
• Voice technology - The industry will witness a
  rise of the voice marketer, within the app
  ecosystem. A closer bond, between brand, app,
  content and consumer will improve sustainability
  of the mobile app.

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How do people help creation/discovery process?

• Consumer insight is one of the most powerful
  tools marketers and publishers can hold.
  Discovering where your audiences are, and their
  interests and habits can not only allow you to
  talk to them in the right manner, with the right
  message, but it can provide the golden ticket to
  understanding context, engagement and inspire
  future innovation.

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How can apps be used to influence consumer
purchase behavior?

• Mobile applications are transforming the way in
  which brand marketers are connecting with
  consumers. Research Verve ran with Wildness,
  revealed 95 of in store, purchases were
  influenced by a mobile ad whether that be a
  direct engagement with the ad, or simply an
  exposure that prompted the consumer to act.
• The generations that have never lived in a world
  without mobile, are demanding interactive apps
  and advertisements. The push towards relevancy
  and personalization is key. Recent research
  conducted by Verve and Census wide, found that
  consumers are twice as likely to react on mobile
  ads based on their location, versus a generic ad.

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How can apps be used to influence consumer
purchase behavior?

• Make a Good Impression It boils back down to
  having a robust strategy and objective, to ensure
  youre providing your audiences with the most
  relevant and timey content possible, from the
  very first impression.
• Own That Data As a publisher within a mobile app
  environment, you have the potential to sit on a
  wealth of quality data. Publisher apps have
  access to device movements which can have
  powerful results for inventory yield. This can
  attract premium brands to advertise on your app,
  through the smart use of first party, consented
  data.
• Think Audiences. Be Creative Good creative truly
  does matter. Theres no use in having a slick app
  environment, utilizing 1st party, quality data
  and then serving intrusive, ill-targeted
  advertising. Publishers need to work in
  collaboration with experts from the data
  intelligence and creativity sectors, to ensure
  their user experience is fully optimized.

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Consider this.

• A consumer browses a favorite app at their office
  desk, whilst contemplating where to go on their
  lunch break. A high-street retailer serves an ad,
  localized to the device, and in a relevant
  creative format for that user. The consumer taps
  on the ad and sees that coat that they have been
  meaning to purchase for a while now. In two
  minds, the consumer scrolls down the creative ad
  format, and is presented with a map, that reveals
  the store is in fact only a three-minute walk.
  The consumer heads out of the office, GPS
  location signals track the devices movements and
  enable the consumer to navigate efficiently to
  the store. The consumer enters, and Bluetooth
  beacon technology tracks that device in store.

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