Technology Website Trends 2018

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Website Trends 2018
Accelerated Mobile Pages (AMPs)

• AMPs were a huge trend that doesnt plan on
  slowing down in 2017.
• These pages provide a much improved mobile search
  experience
• AMPs are SEO friendly and are preferred by
  Google which is why Google gives a ranking boost
  to the AMPs
• They are 4x Faster and 8x less data compared to
  traditional mobile optimized pages

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Website Trends 2018
Progressive Web Apps

• Apps account for 89 of mobile media time,
  progressive web apps are a mix of traditional app
  behaviors and web page behaviors. We will see a
  trend in upgrading the functionality of websites
  to include things like
• Push notifications,
• Splash screens,
• Offline modes and
• Animated page transitions.
• Websites like Twitter, Washington Post, and
  Medium have already created progressive web apps,
  easily accessible with just one click.

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Website Trends 2018
Push Notifications
Mobile app notifications have been an effective
means to engage users and now websites have
adopted push notifications. The benefit of a push
notification feature on your website will help
users to stay in touch with every update,
notifying them instantly. The advantage of push
notification is not a mystery, as it will engage
more users without any extra effort. Push
notifications will leave social media and emails
behind in offering updated information in real
time.
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Website Trends 2018
Typography

• The size and shape of typography are as big of a
  concern in 2018 as they've ever been. This is
  because companies across the globe are
  incorporating bold fonts that make a statement
  into their home and landing pages
• By eliminating images and relying on expressive
  typography creates cleaner lines with more
  negative space so logos and calls-to-action
  really pop on-page!
• Gaudy buttons and clickable images are now out of
  fashion, even hero images are starting to
  give-way to vibrant, creative text-based designs.
• Meaningful Scroll Triggered Animations / UI
  motion / Subtle Animation
• Animations that are strategic and minimalist,
  designed for the purpose of increasing engagement
  and conversion.
• The animation entices the user to keep scrolling,
  drawing them down the funnel to the
  conversion-point, while also educating them about
  the product.

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Website Trends 2018
Flat Designs have taken a backseat
Animations and gifs are making a comeback thus we
will be seeing more websites using animated
elements in their design. Cinemagraphs, will
continue to be big in design, as well. These
high-quality gifs and videos are set to run on a
loop, using your design to create movement on the
page.

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Website Trends 2018
Micro Interaction

• As user experience becomes more sophisticated,
  people need simple functions, more than ever.
  They want their information quickly on both their
  desktops and mobile devices.
• Examples of micro-transactions include
• Drag refresh, which allows mobile users to pull
  down on your site to refresh it easily.
• Like and unlike buttons, which give users a
  short, easy window in which to comment on your
  posts or features.
• Hover animations, which display information about
  different sections of your site.
• Scrolling graphs, which allow users to see
  whatever piece of information they want to look
  at right now, without taking up the entire
  screen.

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Website Trends 2018
Artificial Intelligence/Chatbots
Humans are getting more reliant on conversational
AIs, facial recognition technology, expert
systems and embedded software automating routine
office tasks. There is an ever-growing growing
choice when it comes to of AI-powered website
design solutions (which analyse content build
web pages around it) as well as AI-based SEO
plugins (resulting in quality content and
increased online visibility).
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Website Trends 2018
Security
Security is the primary concern when we think
about web design or development. When you think
of your website design its crucial to make sure
that the users information and security is not at
risk. To do this you need to keep your pages
security certificate up to date which increases
your websites credibility.
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Website Trends 2018
The Internet of Things (IoT) uses technology to
connect devices to the internet. In 2018, expect
to see IoT interfaces on websites that allow you
to interact with smart device. In summary, 2018
is shaping up to be a pretty interesting year.
Our team is already working on sites that
integrate some of the points above so get in
touch with us to talk about your website today!
Internet of Things
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