The Ramifications of Poorly Designed Surveys and How to Overcome Them?

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The Ramifications of Poorly Designed Surveys and
How to Overcome Them?
sales_at_appjetty.com
Surveys drive business decisions. And we have
been hearing this for long. But the question
here is, how many of these surveys are genuine?
How many of them have the potential to influence
business decisions? The answer is very few. If
you think that you can create random surveys on
different platforms and present it to customers,
it is hardly going to help. In fact, it will end
up giving you wrong information and data.
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sales_at_appjetty.com Perhaps, we need to
understand that market research is a scientific
method. And surveys being a part of it should be
standardized, detailed and articulate. Also, it
just does not matter what your survey is like.
It also matters how you conduct them. An ideal,
accepted and the most standardized way of
conducting survey is by creating it from within
your CRM. If you have a Sugar/SuiteCRM system,
you can configure a SuiteCRM survey extension
which helps you create surveys from within your
Sugar system. Before we talk about the
extensions and their usefulness, let us
understand the consequences of badly designed
surveys Lesser response rates As keen you are
to conduct the survey, the current and potential
customers are reluctant to answer them. They feel
that it is not a productive usage of their time.
So, if your survey looks mediocre and comes from
an unknown resource, it will keep lying in the
inbox of your customers for days and months
together. And more the number of unanswered
surveys, the lesser will be your overall response
rate. To keep the delayed responses at bay, you
must make sure that your survey does not show up
in the spam folder or look like virus.
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Misunderstanding Questions
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If you have not systematized your questionnaire,
the questions will be haywire and all over the
place. And during such times, the chances for
the questions to be misunderstood are high. So,
if your Survey has interrelated questions and
questions that you need to categorize, SugarCRM
extensions can come of huge help. Using a
SugarCRM survey module of the extension, you can
create multiple question types and put them
under different categories. This gives more
clarity and understanding to the customers about
your questions. Apart from the abovementioned
issues, there are other problems like questions
being skipped, unanswered and surveys left
incomplete. Now, let us understand as to how you
can get over these issues and how can to ensure
that each sent survey turns out to be a
success Make the Most Out of Skip Logic Well,
this might not sound like a huge deal to you. But
when you ask your respondents to choose one
response wherein
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sales_at_appjetty.com they might have more than
one answers, things can get confusing for them.
In psychological terms, this is known as
cognitive dissonance a term coined by the
social psychologist Leon Festinger. As a result
of this, respondents often leave the survey or
provide irrelevant answers. To help your
respondents get over these issues, you can use
the skip logic feature of your Sugar or SuiteCRM
plugin. When you apply it, your respondents do
not need to see the questions that are not
relevant to them. By doing so, you will be able
to save the time of your respondents and the
quality and volume of your data. Do not
bias/influence your respondents If your survey is
biased, it can affect your results in a huge
way. And this bias is often reflected in the way
you frame your questions. This mostly happens
with rating kind of questions. To ensure that
this attitude does not reflect in your
questions, make sure that you provide both ends
of the scale when you phrase the question. By
doing so, you will be able to give your
respondents the freedom to choose the answer of
their choice and your Survey will remain
unbiased.
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Use a Good Quality Extension
sales_at_appjetty.com
Search for CRM plugins online and you will come
across several companies that claim themselves
to be the best survey extension. Well, there is
a drawback with some of these plugins. Most of
these survey plugins ask for you to install a
thirdparty plugin/extension so that they can
work smoothly. Which means, you will end up
spending not on one, but two plugins. The only
solution to this problem is to find a plugin
that is exclusive for Suite/Sugar systems.
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What is Survey Rocket and Why Use It?
sales_at_appjetty.com
Survey Rocket is an online survey tool and the
best solution for entrepreneurs wanting to
conduct online surveys right from within their
SugarCRM system. It enables you to create and
send automated surveys and get updates through
your customers in real time. There are no 3rd
party integrations required as it works
seamlessly with your Sugar/Suite systems. Watch
the video given below and find out how Survey
Rocket, our Sugar/SuiteCRM Survey plugin
works. Survey Rocket offers you with a summary
of surveys, individual status reports and
provides you with the list of customers to whom
you sent the survey and the individuals who did
not respond to your survey. You can also use the
mobile app of the plugin for multiple purposes
like conducting polls, conducting research at
events, getting customer feedbacks at trade
shows, taking healthcare surveys and
more. View Original Source https//www.appjetty
.com/blog/ramificationspoorly
designedsurveyshowovercome/
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