What SAP is Doing Right in the CRM Space vs. Salesforce

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Article_02- Knacksystems.com

• What SAP is Doing Right in the CRM Space vs.
  Salesforce
• Both SAP and Salesforce are known for their CRM
  capabilities, but since the first was mostly
  based on an on-premise system (only recently
  entering the cloud space) and the latter was an
  early mover as SaaS-based CRM, comparing them is
  an apples-to-oranges proposition. This said, both
  platforms have their own pros and cons
  when applied to various aspects of business
  operations. Below is a rundown of things that SAP
  does better than Salesforce and vice versa
• Customer Relationship Management for Sales Both
  SAP and Salesforce offer very similar pre- sales
  features such as leads, activities,
  opportunities, and so on, except that SAP has an
  upper hand when it comes to providing customers
  with an SAP ERP-integrated end-to-end solution.
  SAP Cloud for Customer can almost instantly
  be integrated with an on-premise ERP/CRM
  system as the middleware can easily be
  acquired for SAP. Salesforce, on the other
  hand, requires adapters to be built for
  integration, making it difficult to integrate
  with SAP ERP and enable moderate to heavy
  customization.
• Customer Relationship Management for Marketing
  Since its acquisition of Exacttarget.com, which
  is a cloud-based marketing company,
  Salesforce is able to fortify its cloud
  marketing offering. Even then, SAP still makes
  for a better choice when it comes to end to end
  marketing, although it does have issues with
  user experience. Salesforce provides better
  integration capability and user experience
  with other cloud-based CRM, with valuable
  offerings such as social media, email, and
  mobile marketing, but SAP is the better
  choice for complex segmentation around
  transactional data and SAP BW integration. Other
  advantages of a SAP based CRM for marketing
  include efficient budget planning, tracking
  of marketing expenses, funds management, and
  campaign ROI tracking.
• Customer Relationship Management for Service
  SAP has clear advantages over Salesforce in terms
  of service functionality providing users
  with an entire range of customer service
  solutions, ranging from work order
  management to warranty and claims, parts
  allocation, contracts, and even integrated
  billing.
• Customer Relationship Management Analytics SAP
  also stands out in terms of analytics. SAP Cloud
  for Customer can very easily be integrated
  with BO and BI for richer and more
  comprehensive analytics.
• Other SAP advantages Apart from these basic CRM
  functions, SAP offers a long list of other
  functions and advantages that Salesforce lacks,
  such as ecommerce solutions (through Hybris),
  RTOM, trade promotion management, claims,
  leasing, grantor management, BCM, and a host of
  other industry solutions that set it apart from
  most other CRM tools in the market.