PEST Analysis Trend Matrix Guide & Template

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PEST Analysis Trend Matrix Guide Template
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Online Viewing Download Access Included with
Premium Membership
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A proven method for assessing market trends and
defining strategic choices to capitalize on those
trends.

• The PEST Analysis Matrix is a framework for
  outlining the critical market trends impacting an
  organization, how they manifest as Opportunities
  or Threats and what Strategies could be adopted
  in order to capitalize on the market trends.

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• The PEST Analysis Matrix Guide Template should
  be used as part of strategic analysis exercise
  that adopts the PEST approach.
• The Template is helpful at synthesizing the key
  points pertinent to market trend analysis and in
  a format that can easily be included in a market
  assessment report.
• The Template is intended to be a summary
  information capture template that can be
  supplemented with more in-depth analysis
  worksheets where required.

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• This Template is available online to our Premium
  Members. 
• It is not available for separate purchase for
  non-members but is included in our Business
  Analysis Toolkit.

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