How Lean UX Can Save Your Start-Up

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How Lean UX Can Save Your Start-Up
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• Lack of product/market fit is one of the key
  reasons for start-up failures.
• One way to escape this is to get everyone
  involved and get back to experience-based design.
• To achieve excellent UX, start-ups should adopt a
  methodology that gives the flexibility to build
  brilliant experiences.
• This allows design to be far more successful,
  conductive, efficient and functional.
• This is where Lean UX design comes in. It is an
  evolution of both design and team collaboration.

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Lets understand this with two examples
App.net and Google Wave.

• App.net

• Google Wave

• Launched five years ago as a competitor to
  Twitter, App.net failed to gain the attention of
  developers and users.
• The company skipped working on the customer
  experience. They failed to get out and validate
  their product.

• Developers made huge promises, announcing Wave as
  the model for real-time, online collaboration and
  much more, but it lived in the market for a mere
  15 months.
• Traditional design has no strings to keep
  everything in control.

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So, What is Lean UX?

• Lean UX is not a process it is a set of
  principles and a proven approach for a lean
  startup.
• Applying lean principles in a design context
  means

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Why Lean UX for Startups?
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What Happens in Lean UX?
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4 Key Stages in Lean UX Design

• 1. Create Quick Personas of your customers
• The process is to just add enough details to help
  in understanding users mindset, desires and
  goals.
• Once the design team workers have defined the end
  users persona , it becomes easier to understand
  the outlook of the user.
• This helps in any decision concerning product
  design, features, etc.

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• 2. Start From Assumptions
• Lean UX starts with assumptions.
• Assumptions in lean help a team understand the
  generated idea and move forward without getting
  too hung up at one stage.
• Be creative
• Imagine
• Question

• 3. Create a Hypothesis
• Your assumptions are the source of your initial
  set of hypotheses.
• User research and user-centered design approaches
  enable us to validate prototypes that are based
  on our assumptions and hypotheses.

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• 4. Minimal Viable Product (MVP)
• MVP is creating designs that are usable.
• This is a key to any design and development.
• Such designs fall under the category of being
  emotional, usable, reliable and functional.
• If you want your customers to say, Whoa, this is
  amazing, then you have to create EVP
  (exceptional viable product).

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Whats Next?

• Here are few things to remember when adopting
  Lean UX design
• In Lean UX methodology, team members have to
  collaborate and understand the end-users better
  and formulate a viable design.
• A successful product is not all about solid
  engineering.
• Product managers, developers, and designers must
  match their ideas with user goals.

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To Hire a Lean UX Designer DeveloperContact Us

• https//www.consagous.com/services/mobile-applicat
  ion-development/
• https//www.consagous.com
• info_at_consagous.com

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