Do You Really Have Call Tracking?

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Do You Really Have Call Tracking?
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• Some business owners assume they have call
  tracking when they really dont. The confusion
  arises due to the different types of call
  tracking, which include the following

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Campaign-level

• With this basic type, marketers buy telephone
  numbers and assign a static number to each
  campaign. Its limited because you dont have a
  lot of phone numbers and you dont receive
  keyword details if the call resulted from a PPC
  campaign. Additionally, static number providers
  typically only track cookies for 30 days.

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• When your company receives a call,
  campaign-level call tracking gives credit to the
  specific number dialed. This allows for incorrect
  crediting of calls because it only considers last
  call attribution. Truly correct data would
  consider the original way the customer reached
  your company, not the most recent one.

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Google Call Conversion

• Google provides this option free with AdWords
  campaigns. It allows you to track calls based on
  keywords, ads, and campaigns. However, its not
  helpful for marketing efforts outside of PPC with
  Google. Although Google currently dominates the
  search engines, Bing is rapidly closing in with a
  market share of 21 percent in the United States.

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• Did you know that PPC generates only 20 percent
  of calls to American businesses? That means
  youre missing out on 80 percent of your

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• and revenue opportunities if you focus on PPC
  alone. You need to understand the ROI from all
  marketing channels.

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Call Intelligence

• Call Intelligence gives you a complete picture
  of your customers journey. This includes all
  incoming phone calls that the other programs
  dont track. It allows you to effectively tie
  campaigns to results so you can make better
  marketing forecasts. Call Intelligence also
  enables call center agents to respond in a more
  personalized way with customers in real time.

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• If you always wished you could predict customer
  actions, Call Intelligence is the next best
  thing. With the dynamic number insertion feature
  of Call Intelligence, every visitor to your
  website receives his or her own telephone number.
  This displays on your website each time that
  customer calls. While other tracking programs
  offer phone numbers unique to an

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• an ad, campaign, or keyword, Call Intelligence
  takes things several steps further. You can know
  every interaction a customer has with your brand,
  regardless of how long it takes him or her to
  call or make a purchase. Call Sumo also makes it
  possible to attribute calls to ads, campaigns,
  and keywords if you still desire that
  information.

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Other Benefits

• Call Sumo understands that not every company has
  a 30-day cookie cycle. We work with you to
  implement an optimal time for placement of
  cookies. Our call tracking software allows you to
  set up telephone numbers via your dashboard and
  assign them to various campaigns.

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• We even offer vanity numbers and social
  tracking. Call Sumo provides you with several
  tools to measure call outcome. Some of these
  include API, post-call IVR, and direct
  integration with software such as Salesforce.

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• You might think you are currently tracking
  calls, but the reality is you could only be
  capturing 20 percent of customer activity. We
  would love the opportunity to demonstrate how you
  can track insightful data that allows you to
  better understand the customer journey.