Digital Marketing

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DIGITAL MARKETING
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Digital Marketing

• Digital Marketing is the promotion of services,
  products and brands via one or more forms of
  electronic media.
• Digital Marketing is very important in the
  business world.
• Digital Marketing is a unique and powerful way to
  market your business.
• Digital Marketing is more practical and
  versatile.
• Some forms of digital marketing include websites
  and SEO content, blogs, internet banner ads,
  online video content, pay per click (PPC)
  advertising, Email marketing, social media
  (Twitter, Facebook, LinkedIn, etc.), mobile (SMS,
  MMS, etc.)

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Digital Marketing VS Traditional Marketing

• Digital Marketing

• Traditional Marketing

• Digital marketing is highly automated and
  efficient. 
• Digital Marketing allows you to immediately gauge
  its success. 
• Digital Marketing is cost effective. Small
  businesses can market their business and can
  compete with larger businesses through digital
  marketing.
• By Digital Marketing, you can interact with your
  customers.

• Traditional marketing requires more manual
  processes, more time, and more money.
• Traditional marketing usually requires a longer
  period of time to test.
• Traditional Marketing includes television and
  magazines ads. This can be costly especially for
  small businesses.
• By Traditional marketing, you may only know the
  demographic information. 

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Digital Marketing Channel

• To reach your prospective consumers, you need to
  be active on different channels of digital media.
  The three best digital marketing services that
  capture all of these channels are as below
• SEO Services
• Social Media Marketing Services
• Paid Advertising
• Investing in these three digital marketing
  channels will help you achieve more success than
  investing in any other.

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SEO Services

• SEO Services helps in increasing your online
  presence on different websites and boosting
  organic ranks of your targeted keywords which
  might be used by prospective customers to find
  your services and solutions. This is the great
  channel to increase referral, organic and direct
  traffic. This type of services is great for
  anyone and should be used by all businesses.

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Social Media Marketing Services

• This digital marketing service is the best for
  the users that sell B2C items such as grocery,
  accessories, Plumbing services, etc. Generally,
  direct consumers spend a lot of time on social
  platforms and can get converted into leads fast.
  There are channels for a B2C business as well,
  such as LinkedIn. The B2C buyers use social
  platforms to research about a company before
  placing an order.

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Paid Advertising

• It can be performed on search and social
  channels. This helps in ranking for those
  keywords which are too competitive and taking
  time to catch. Furthermore, it can help in
  boosting posts of social profiles to reach the
  audience, which is not in reach by your 1st and
  2nd network. The paid advertising is also good to
  target precise audience. This is best for those
  businesses which have specific a buyer persona as
  well as who want to generate leads faster.

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Benefits of Digital Marketing

• There are many benefits of Digital Marketing.
  Some of these benefits are as follows.
• Affordable
• Vast Exposure
• Better Interaction
• Higher Profit
• Easy To Analyse
• Competitive

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CONTD

• Affordable   One of the most important benefits
  of Digital Marketing is that it is affordable to
  market your business. By using traditional
  marketing techniques it is difficult for small
  business to compete with large business because
  traditional marketing techniques cost too much.
  On the other hand, Digital marketing techniques
  are the most cost-effective way to market your
  business.
• Vast Exposure   By Digital Marketing, you can
  make your business popular by reaching a large
  number of customers all over the world and offer
  your services and products to your customer. This
  is one of the biggest advantages of marketing a
  business all over the world.

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CONTD

• Better Interaction   By Digital Marketing there
  is the high level of interaction between business
  and customers.
• Higher Profit   By Digital Marketing technique,
  a business can reap higher profits.
• Easy To Analyse    Digital Marketing is easy to
  analyze. There is no delay in analyzing the
  result of digital marketing techniques as
  compared to traditional marketing techniques.

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CONTD

• Competitive      By Digital Marketing
  techniques, a small business can compete to large
  business because they are the most cost-effective
  way to market your business. Whereas in
  traditional marketing techniques small business
  cant compete with large business because they
  are most costly.