The Transforming Countenance Of B2B Marketing

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The Transforming Countenance Of B2B Marketing
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• The internet has transformed everything for B2B
  marketers but not for the reasons you would like
  to attribute the revolution to.
• Yes, the internet has created social media. But
  social media is only a platform to put forth your
  ideas. It is no doubt a powerful tool but that is
  not all.
• Email is now a formidable tool created by the
  internet. It is instantaneous with the potential
  to offer positive responses. But then many mails
  end up in the spam box.

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• So what did the internet do for B2B?
• Lightning speed campaigns
• Craft a campaign in the morning, execute it in
  the afternoon, and measure the metrics by the
  evening.
• Absolute transparency
• Today the transparency of campaigns must be seen
  to be believed. Nothing that happens is hidden.
• Power to the midget
• Businesses with big financial muscle,
  traditionally, edged out the miniscule ones.
• Now with the web, money is no longer the excuse.
• With the help of the internet small and medium
  companies also have the wherewithal to compete
  with large corporates.

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• The digital clout
• Earlier, it was print and face-to-face reach
  outs.
• Now these are being progressively replaced by
  blogs, Facebook, audio, video, and eBooks.
• We must remember there have been notable shifts
  in the B2B space recently.
• More than 50 of all B2B researchers are
  millennials.
• This shift in the B2B demographic is because of
  increasing use of the internet.
• After all, it is a fact that online search and
  email are the top online activities today by
  marketers.
• Today we have a different buying roadmap.
• The new buyer commences the journey from a
  different location and takes a series of
  innovative steps before the purchase gets
  fructified.

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• The steps can include pulling out information
  from a search engine, visits to industry
  exhibitions/forums, going through eBooks, and
  getting answers from social media forums like
  Twitter and Facebook.
• It must be kept in mind that in this new buying
  roadmap, the vendor comes in much later and
  carries much less clout than before.

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• Ubiquity of Mobile usage
• More than half the decision makers use mobiles
  during purchasing processes.
• They are a savvy lot, facile with technology, and
  have the capability of multitasking across
  multiple screens.
• What does the impetus in mobile e-commerce mean
  to B2B companies?
• For those companies that have not yet leveraged
  the mobile, it can mean many things.
• If they have historically neglected mobile use it
  is time to reevaluate what mobile marketing can
  do.
• If the business is not mobile friendly, then they
  must seriously consider engaging an effective
  e-commerce solution.
• In this regard, portals like Esources can do a
  lot.
• As per an Esources review, the portal with its
  immense data base of suppliers and buyers is an
  immensely valuable storehouse for businesses.
• The esources.co.uk review also says the portal is
  an excellent platform to connect buyers and
  sellers.

Thank You