Get Found Faster – SEO 2018 Website Best Practices - PowerPoint PPT Presentation

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Get Found Faster – SEO 2018 Website Best Practices

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If your business needs assistance or is lost when it comes to ranking and SEO give Metron a call. We are always happy to assist and help companies find their way around the web. Click BELOW to learn more about our FREE WEBSITE offer! – PowerPoint PPT presentation

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Title: Get Found Faster – SEO 2018 Website Best Practices


1
Get Found Faster SEO 2018 Website Best Practices
  • metron.ca
    403-257-2853

2
Its hard to keep up on all the algorithms that
Google and other search engines put in place and
require of websites these days. If you are a
business owner you dont have time to keep track
of all these updates
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and even if you could updating your websites is
most likely not your forte. Here are 2018 Website
Best Practices that you can bring to your
marketing team to ensure they are in place and
updated.
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HTTPS Google wants to make your website as
secure and safe as possible and so with that
comes methods to secure your site and have a
positive response from Google.
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Were also working to make the Internet safer
and a big part of that is making sure that
websites people access from Google are secure.
Depending on who is hosting your website it could
be a simple call and upgrade.
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With this upgrade, it can increase your rankings
as well as ensure your site is more private and
secure. Its in your websites best interests to
stay on the good side of Google and this is one
way of doing so that is easy and quick and not
too complicated!
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7
Mobile Friendly As of January 2017, around 29
percent of online traffic in Canada was generated
from mobile phones. With this in mind and with
these stats only going up in the months to come,
a mobile-friendly site is a MUST!
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8
If you do not have a site that is mobile friendly
you are losing 30 of your traffic! It still
amazes me how many sites are NOT mobile friendly.
Having to zoom in to see information or not
having a menu that is easy to
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navigate causes the user to leave your site which
increases your bounce rate which in turn effects
your SEO in a very negative way. If you want to
keep your SEO on Googles good side its
imperative you have a mobile-friendly site.
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10
Fast Loading Site Its essential that your site
loads FAST! One easy way to optimize your site
load time is to ensure your images are optimized
and sized properly.
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You can have high-resolution photos that load
quickly you just have to size them right. By
saving them for web or compressing them you can
have beautiful images without having a negative
impact on your user. Another way to increase your
sites load speed is having a dedicated server.
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If you are hosting with Go Daddy, Host Gator or
WIX than you do not have a Virtual Private Server
or a Dedicated Server. The default may be to go
with the cheapest option but it can cause issues
and you could lose clients because of it.
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We suggest finding a VPS or Dedicated Server to
ensure private, fast and safe hosting that will
result in long-term benefits including SEO.
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14
Response Design This is different than mobile
friendly because this ensures the ease of Google
to crawl your site all at once and not several
versions. From a SEO standpoint, Google strongly
recommends responsive design.
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This design shrinks or grows depending on the
size of the device and it ensures an excellent
user experience which is what Google is wanting
to see from websites these days. This positive
experience and proper build help your ranking
with Google when it comes to SEO.
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These are just 4 simple adjustments you can make
and adjust on your website to increase your
ranking and user experience which in turns
directly impacts your bottom line in 2 ways.
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  • SEO
  • Following Googles algorithms and
    recommendations will help you rank and get your
    website found organically when someone searches
    for your product or service.

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Depending on the competitive nature of your
services or business ranking organically could be
quicker and easier then you think. When a user
finds you on page 1 they will usually click
through, in turn, a potential client finds you!
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2. User Experience by ensuring that when a
potential client visits your website the site
loads quickly and is easy to navigate will result
in them sticking around to find out more about
your service or business.
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The user will be closer to contacting you! These
turn into a warm lead and if the website and Call
To Actions are set up correctly a new customer!
If your business needs assistance or is lost when
it comes to ranking and SEO give Metron a call.
metron.ca
403-257-2853
21
We are always happy to assist and help companies
find their way around the web. Click BELOW to
learn more about our FREE WEBSITE
offer! Metrons 6 PROVEN STEPS for Organic
Online Marketing Success Source -
http//metron.ca/get-found-faster-seo-2018-website
best-practices/
metron.ca
403-257-2853
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