GLIMPSE OF 2018 LOCAL SEO FORECAST - PART 1

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PART 1
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Tip for both large and small brands

• Loyal initiatives and Word of mouth marketing
  will become more and more difficult business in
  service sector as the results will be disrupted
  by Local Service Ads by Google.

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• Renting back the customers from Google may not be
  an option for SAB. All the Google independent
  led channels will have more value now. In a
  recent study it is said that, in terms of
  conversions and cost, LSAs might succeed more
  than the traditional Ad words.

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Content is always the king

• The value of content will rise. It plays a major
  role in everything right from Google Posts, Q
  As, voice search, owner responses to each step
  of sales sector.

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• This will make all the agencies which followed a
  strict local SEO consultant methodology will now
  have to learn the organic keyword research
  fundamentals and link building. They might also
  need to learn structured data to deliver pro
  level suggestions in the omni-channel
  environment.

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• Now the clients will eventually become the
  solution for the problems or doubts and solution
  will reside in their content development on their
  site. It might not a problem if the Digital
  Marketing Agency in Chennai follows all the rules
  right from the beginning of the site.

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Retailing downsize and Online Stores

• Nowadays, Amazon has become the all in one
  place in the retail industry. The home delivery
  and returns from our home made them to succeed in
  the business.

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• Even the profits of large brands are in
  diminution slowly due to the new environment
  adaptation process. Soon they reduce to the
  showroom scenario and cutting costs eventually,
  might also be increasing sales as personally
  assisted consumers who sidetracked from
  store-cart neglecting.

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• It may or may not be an optimal solution for not
  so rigid brands but it is considerable for the
  local SEO industry as the showrooms are the
  physical locations and hence it is valid for all
  the products of our traditional campaigns.

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SMB will have the top quality pass

• Local brands will have the trump card called
  quality. Targeting customers who require things
  with certain attributes specifically (like made
  in India, Truly local, luxury, handcrafted,
  higher value, etc.).

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• Calculating and sketching out all the points of
  contact at the customer end (how phone calls are
  made, how they manage the local business data,
  responding to the reviews, etc.) matters much.
  There is an interesting story of a cab driver who
  launched a delivery business as a side business.

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• Eventually he had grown to a stage where he quit
  his job and hired additional drivers, got a 5
  star, innumerous positive reviews all credit goes
  to his excellent customer service. With top notch
  customer service and quality as the basic
  requirement any small scale local brand can
  achieve global success.

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• To learn more about LOCAL SEO FORECAST wait
  until next week.

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