Pinterest

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Pinterest

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What is Pinterest?

• Pinterest is a web and mobile application company
  that operates a software system designed to
  discover information on the World Wide Web,
  mainly using images and on a shorter scale, GIFs
  and videos.
• The site was founded by Ben Silbermann, Paul
  Sciarra and Evan Sharp.
• Pinterest has reached 200 million monthly active
  users as of September 2017.
• Pinterest is a free website that requires
  registration to use.Users can upload, save, sort,
  and manage imagesknown as pinsand other media
  content through collections known as pinboards.
• Some websites include red and white "pin it"
  buttons on items, which allow Pinterest users to
  pin them directly. In 2015, Pinterest implemented
  a feature that allows users to search with images
  instead of words.

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Business Pages on Pinterest

• Pinterest also allows businesses to create pages
  aimed at promoting their companies online.
• In 2013, Pinterest introduced a new tool called
  'Rich Pins', to enhance the customer experience
  when browsing through pins made by companies.
  Business pages can include various data, topics
  and information such as prices of products,
  ratings of movies or ingredients for recipes.

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User data

• Like Facebook and Twitter, Pinterest now lets
  marketers access the data collected on its users.
  
• By granting access to users' data, Pinterest lets
  marketers investigate how people respond to
  products. If a product has a high number
  of repins, this generally tells the producer of
  the product that it is well liked by many members
  of the Pinterest community. Now that Pinterest
  lets marketers access the data, companies can
  view user comments on the product to learn how
  people like or dislike it.
• A 2013 study on Pinterest practices found that
  "repinning" was the most popular action by users,
  followed by likes, and lastly, commenting

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How to increase followers on Pinterest?

• 1. Post Original Content (Pins)
• 80 of the posts on Pinterest are repins.
• This means posting original content is a great
  way to stand out. For example, you can post
• Original images
• Infographics
• Content you find online
• Quotes
• Funny photos

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• 2. Repin Content from Others
• Its tough to find enough posts if you only pin
  your own content.
• Repinning material from others should be a big
  part of your Pinterest marketing strategy as
  well.
• This is also a great way to get noticed by the
  original source of the content and get them to
  follow your page.
• Dont forget to edit the descriptions on your
  posts -- add your own keywords and unique takes
  on the material.
• Did you know you can find top Pinterest content
  to pin (content that has already been proven to
  be successful on social media) right inside the
  app.

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• 3. Follow People
• It's simple you'll get more followers on
  Pinterest if you follow other people.
• 4. Use Keywords in Descriptions
• How you pin images is just as important as what
  you pin. So use relevant search terms in your
  descriptions.
• I use the Pinterest search bar to look for
  images, so I can get an idea for keywords to use
  in my Pinterest descriptions.
• Remember your keywords should be terms people
  search for on Pinterest.
• 5. Be There
• Social media will only work for your business if
  you dedicate time and money to your social
  marketing campaigns.

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• 6. Run a Pinterest Contest
• Contests should be a key component of your
  Pinterest marketing strategy.
• Study these Pinterest guidelines and suggestions
  before you begin
• Do
• Remember that Pinterest is all about people
  discovering things that can inspire them.
• Reward quality over quantity.
• Make it easy to get involved with clear and
  simple instructions.
• Read our anti-spam measures to keep your contest
  fun and useful.
• Check out our branding guidelines if youre going
  to indicate your reference in Pinterest in any
  way.

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• Don't
• Suggest that Pinterest sponsors or endorses you,
  or the contest.
• Require people to add Pins from a selectionlet
  them add what they like.
• Make people Pin your contest rules. You will
  become notorious by doing it.
• Run a sweepstakes where each Pin, board, like or
  follow represents an entry.
• Encourage spammy behavior such as asking
  participants to comment.
• Ask people to vote with Pins, boards, or likes.
• Overdo it contests can get old fast.
• Require a minimum number of Pins. One is plenty
  enough.
• Call your contest a Pin it to win it contest.
• 7. Link Pinterest to Your Other Social Websites
• Linking from Pinterest to websites like
  Facebook, Twitter and Google will help you get
  more exposure on Pinterest to friends, family and
  your followers in other places.

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• 8. Make Your Website Pinterest-Friendly
• One more way to get Pinterest followers is by
  adding Pinterest follow and share buttons to your
  website.
• That way when people like your content, they can
  easily follow you and repin your stuff.

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How to increase engagements on Pinterest?

• Use Keywords and Hashtags.
• Join Collaborative Boards.
• Post Original Images.
• Follow Other Pinners.
• Comment, Repin, Tagging.
• Make Use of Special Occasions.
• Add the Pinterest Follow Button.
• Promote Individual Boards.
• Run Contests.
• Link with Other Social Media Accounts.

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Benefits of Pinterest for Business

• Pinterest converts more browsers into buyers-
• Pinterest helps to reduce the number of steps
  from discovery to conversion, making it easier
  for people to get straight to the source. 
  Visitors from Pinterest are more likely to
  convert into leads or sales faster than from
  other social media sources. 
• Pinterest drives traffic-
• Pinterest is an excellent tool to help increase
  links back to your website, which, in turn,
  drives more traffic.  It is more effective at
  steering traffic back to a website more than any
  other social media source.

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• User engagement is ridiculously high-
• Users on Pinterest seem pretty content to simply
  find and share things with small groups of
  people.  This is good for your business. It means
  that your pins are more likely to be seen,
  touched, and even go viral.
• Pins get you more inbound links-
• Because every pin includes a link, it makes it
  easy to lead it back to the source of the image. 
  Just think of how many visitors you can bring to
  your website by posting images of your products
  on Pinterest.
• Discover what your audience loves-
• One of the beautiful things you can do with
  Pinterest is use it to see what is trending right
  now.  Follow anyone who follows you to see what
  inspires them you will have a first-person look
  into their mind.  Pinterest gives you the
  opportunity to see and understand whats hot
  today and use that information to position your
  offers and products.

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Thank You