Digital Signage at Airports: Think beyond FIDS

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Ösel for Airports
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• Though there would always be those who like to
  live life on the edge and arrive at the gates
  just as they are closing, the majority of flyers
  habitually reach the airport with lots of time to
  spare

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60-120 mins

• Thats how much time an average traveller spends
  at an airport in India

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60-120 mins

• Thats how much time you have to create a BIG
  IMPACT on those travellers

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• There are very few occasions where advertisers
  can captivate their audience like they can at an
  airport. And with a powerful digital signage
  network, airport operators can easily capitalize
  on every single second passengers spend on their
  property

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FIDS Screens
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• Flight information or FIDS screens are the first
  thing that come to mind when you talk about
  digital signage at an airport...

• But even there you can do so much more Like run
  a parallel screen with advertisements!

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Wayfinding
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Large airports can often get difficult to
navigate for passengers. By displaying wayfinding
maps on digital signage across the airport, you
can help travelers save a lot of time and hassle
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These displays can always double up as
advertising spaces. And they can also be used to
share important alerts or gate change
announcements easily
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Waiting Areas
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Passenger waiting areas are prime spots to keep
the audience engaged with context-based ads. For
example, for a flight departing to Goa, an
advertisement about beachwear could inspire
waiting travelers to grab an apparel!
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Queue Management
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Using digital signage makes managing large queues
at departure gates much, much easier. Once
boarding starts, switch from showing
advertisements to sharing how the passengers are
being called out to board
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Baggage Belts
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Passengers spend a significant amount of time
waiting for their luggage to arrive. These areas
are an excellent spot to disperse not only
advertisements, but also informational/CSR-based
messages
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Digital Signage for Airports is a Smart Choice
Purchasing decisions can be shaped via targeted
ads
Changes in the content can be made and shared
promptly
You can share any type of dynamic content
Cost of ownership in the long-term is much lower
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Thank You!