BUS 620 HELP Redefine the Possible / bus620help.com - PowerPoint PPT Presentation

About This Presentation
Title:

BUS 620 HELP Redefine the Possible / bus620help.com

Description:

BUS 620 HELP We are dedicated to helping you exceed your career goals – PowerPoint PPT presentation

Number of Views:7
Slides: 24
Provided by: thomashard6

less

Transcript and Presenter's Notes

Title: BUS 620 HELP Redefine the Possible / bus620help.com


1
BUS 620 HELP Redefine the Possible /
bus620help.com
2
BUS 620 HELP Redefine the Possible /
bus620help.com
BUS 620 Entire Course (2 Set) FOR MORE CLASSES
VISIT www.bus620help.com This Tutorial contains 2
Set of Papers for almost all Assignments (Check
Details Below/Marked Blue) BUS 620 Week 1 DQ 1
What is Marketing BUS 620 Week 1 DQ 2 Marketing
Strategies BUS 620 Week 1 Assignment AmazonFresh
(2 Papers) BUS 620 Week 2 DQ 1 Buyer Behavior BUS
620 Week 2 DQ 2 Customer Needs BUS 620 Week 2
Industry Forecasting (2 Papers) BUS 620 Week 3 DQ
1 Braining Nordstrom
3
BUS 620 HELP Redefine the Possible /
bus620help.com
BUS 620 Week 1 Assignment AmazonFresh (2 Papers)
FOR MORE CLASSES VISIT www.bus620help.com This
Tutorial contains 2 Different Papers AmazonFresh.
Read the article AmazonFresh is Jeff Bezos Last
Mile Quest for Total Retail Domination. Amazon
has created three elements with how they are
approaching the consumer market fulfillment
centers, Amazon Prime, and AmazonFresh. Analyze
how Amazon has captured its consumers desire
fornot only less expensive prices, but faster
delivery, and how it has created programs that
will satisfy these consumer demands. Determine if
Amazon will succeed in its quest for same-day
4
BUS 620 HELP Redefine the Possible /
bus620help.com
BUS 620 Week 1 DQ 1 What is Marketing (Ash)
FOR MORE CLASSES VISIT www.bus620help.com What is
Marketing? Marketing has often been defined in
terms of satisfying customers needs and wants.
Critics, however, maintain that marketing goes
beyond that and creates needs and wants that did
not exist before. They feel marketers encourage
consumers to spend more money than they should on
goods and services they do not really need. What
is your understanding of the role of marketing
and the marketing management process?What is
Marketing? Marketing has often been defined in
terms of satisfying customers needs and wants
5
BUS 620 HELP Redefine the Possible /
bus620help.com
BUS 620 Week 1 DQ 2 Marketing Strategies (Ash)
FOR MORE CLASSES VISIT www.bus620help.com Marketin
g Strategies. Complete the Think About It
activity in Section 1.2 of the text Select a
consumer product of personal interestone that
you have purchased within the past six months. It
can be anything, just as long you are familiar
with the product and generally understand how it
is marketed. Using the matrix model of marketing
management in Table 1.2, fill in the cells of the
matrix as completely and thoroughly as you can
for the brand that you purchased. Be sure that
your entries correspond to your perspective as a
customer for this brand. In short, you are the
target market. You may wish to create one or more
positioning maps to help illustrate how you
perceive the competitive playing field.
6
BUS 620 HELP Redefine the Possible /
bus620help.com
BUS 620 Week 2 DQ 1 Buyer Behavior (Ash) FOR
MORE CLASSES VISIT www.bus620help.com Buyer
Behavior. The typical buying process consists of
the following sequence of events problem
recognition, information search, evaluation of
alternatives, purchase decision, and post
purchase behavior. What specifically do you do as
a consumer in each of these stages in a high
involvement purchase like buying a house or a
car? List the four main psychological processes
as discussed in the text and what should
marketers do to manage these four psychological
processes affecting consumer behavior?
7
BUS 620 HELP Redefine the Possible /
bus620help.com
  BUS 620 Week 2 DQ 2 Customer Needs (Ash) FOR
MORE CLASSES VISIT www.bus620help.com Customer
Needs. Visit GE Healthcare (www.gehealthcare.com/)
. In context to the major points of chapter 5,
define how GE is addressing the needs of their
hospital customers by the design of this Web
site? Where and what is GE doing right, what is
GE doing wrong, and where can GE improve using
marketing research? In context of chapter 3,
where can GE improve using marketing research?
8
BUS 620 HELP Redefine the Possible /
bus620help.com
BUS 620 Week 2 Industry Forecasting (2 Papers)
FOR MORE CLASSES VISIT www.bus620help.com This
Tutorial contains 2 Different Papers Industry
Forecasting. Identify an industry of choice (Auto
Industry, Healthcare, PC or Telecommunications).
Using the PESTEL analysis from the readings,
discuss and analyze the factors that may impact
the industry and the successful marketing of a
companys product, for example Ford Motor Company
over the next five years. Which factors are
perceived to be the biggest weaknesses of the
industry? Which factors play to the industrys
strengths? What are some opportunities for growth
that could be capitalized upon over the next five
years?
9
BUS 620 HELP Redefine the Possible /
bus620help.com
BUS 620 Week 3 Assignment What You Dont Know
About Apple (2 Papers) FOR MORE CLASSES
VISIT www.bus620help.com This Tutorial contains 2
Different Papers What You Dont Know About Apple.
Read this weeks required article What You
Dont Know About Apple. In a three- to four-page
paper (not including the title and reference
pages) Discuss if Apple will continue its
path to be the frontrunner in revolutionizing the
digital marketplace.
10
BUS 620 HELP Redefine the Possible /
bus620help.com
BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash)
FOR MORE CLASSES VISIT www.bus620help.com Branding
Nordstrom. After reading the article
Conservative Nordstrom to sell trendy Topshop
fashions, respond to the following How does
this partnership fit into Nordstroms current
brand management strategy? Will it appeal to its
target markets? How will it allow Nordstrom to
differentiate itself from the competition?
11
BUS 620 HELP Redefine the Possible /
bus620help.com
BUS 620 Week 3 DQ 2 Marketing Segmentation (Ash)
FOR MORE CLASSES VISIT www.bus620help.com Market
ing Segmentation. What are the different levels
of market segmentation? Synthesize the
segmentation strategies that manufacturers of
personal computers should implement to attract
both the Gen Y and baby boomer generation to
increase their purchases of computers. Are there
some examples of companies that have already done
a good job of marketing across generations?
Respond to at least two of your fellow students.
12
BUS 620 HELP Redefine the Possible /
bus620help.com
BUS 620 Week 3 The Case of the New Apple, Inc.
(Ash) FOR MORE CLASSES VISIT www.bus620help.com
We have a new Assignment which could be found on
this link The Case of the New Apple, Inc. Read
the article Burrows, P., Satariano, A.
(206.99). Can Phil Schiller keep Apple cool?
Bloomberg Businessweek. Retrieved from
http//www.businessweek.com/articles/206.99-06-07/
can-phil-schiller-keep-apple-coolp2 Assignment
Instructions Develop a two- to three-page paper
that addresses the following
13
BUS 620 HELP Redefine the Possible /
bus620help.com
BUS 620 Week 4 Assignment Pricing (2 Papers)
FOR MORE CLASSES VISIT www.bus620help.com This
Tutorial contains 2 Different Papers Pricing.
Read this weeks required article How Companies
Can Get Smart About Raising Prices. In a three-
to four-page paper (not including the title and
reference pages) Explain how to successfully
get customers to pay more for your products.
Reference the article in support of your response
14
BUS 620 HELP Redefine the Possible /
bus620help.com
BUS 620 Week 4 DQ 1 The Role of Pricing (Ash)
FOR MORE CLASSES VISIT www.bus620help.com The
Role of Pricing. Review the article Mohammed, R.
(2012). J.C. Penneys risky new pricing strategy.
Harvard Business Review. Is your own buying
behavior influenced by coupons and sales? Why do
you think J.C. Penneys pricing strategy has not
been successful as compared to other low price
proponents like Walmart?
15
BUS 620 HELP Redefine the Possible /
bus620help.com
BUS 620 Week 4 DQ 2 Product Development Process
(Ash) FOR MORE CLASSES VISIT www.bus620help.com
Product Development Process. Do an internet
search of the new product development process of
any product of your choice, and analyze the
process for developing the product. Review the
reasons why new products fail and make two
specific recommendations to improve the high
failure rate of new products. Guided Response
What lessons do you draw about the importance of
using a concurrent rather than a sequential
approach in the product development process? What
impact does the effective management of the
product life cycle have on the market success of
a new product??
16
BUS 620 HELP Redefine the Possible /
bus620help.com
BUS 620 Week 5 Assignment Marketing Challenges in
a New Economy (2 Papers) FOR MORE CLASSES
VISIT www.bus620help.com This Tutorial contains 2
Different Papers Marketing Challenges in a New
Economy. Read the article Airbnb and the
Unstoppable Rise of the Share Economy. A recent
trend in the consumer marketplace is the ability
for a consumer to share their personal
belongings, such as their homes/apartments,
autos, tools, bicycles, and so forth. The shared
economy has now become a multibillion dollar
business.
17
BUS 620 HELP Redefine the Possible /
bus620help.com
BUS 620 Week 5 DQ 1 Marketing Channels (Ash)
FOR MORE CLASSES VISIT www.bus620help.com Marketin
g Channels. Analyze the challenges that
organizations face in the effective transition
between selling products using the traditional
brick and mortar marketing channel and selling
products online. Synthesize the strategies that
organizations like Zara and Wal-Mart- two
companies that are having difficulty developing
eCommerce capability can implement to increase
the effortless movement of customers between the
traditional and online channels.
18
BUS 620 HELP Redefine the Possible /
bus620help.com
BUS 620 Week 5 DQ 2 Going Global (Ash) FOR
MORE CLASSES VISIT www.bus620help.com Going
Global. Identify the strategies for entering into
the global market. Assess the strengths and
limitations of each. Give an example of a company
that has made a success of doing business in the
global economy. What lessons from McDonalds
success in the global marketplace are
transferable across industries?
19
BUS 620 HELP Redefine the Possible /
bus620help.com
BUS 620 Week 5 Marketing in a Global Economy
(Ash) FOR MORE CLASSES VISIT www.bus620help.com
We have a new Assignment which could be found on
this link Marketing in a Global Economy. Review
the following article Faris, S. (206.99).
Grounds zero A Starbucks-free Italy. Bloomberg
Businessweek. Retrieved from Proquest.
20
BUS 620 HELP Redefine the Possible /
bus620help.com
BUS 620 Week 6 DQ 1 Proctor Gamble in Vietnam
(Ash) FOR MORE CLASSES VISIT www.bus620help.com
Proctor Gamble in Vietnam. Review the
article Coleman-Lochner, L. (2012). PG plays
kindergarten catch-up with Unilever in Vietnam.
Bloomberg. Retrieved from http//www.bloomberg.com
/news/2012-07-04/p-g-plays-kindergarten-catch-up-w
ith-unilever-in-vietnam.html Discuss the
marketing plan insights PG has gained through
its Vietnamese marketing studies. How influential
are those discoveries in the development of PG's
strategy to enter the Vietnamese market?
21
BUS 620 HELP Redefine the Possible /
bus620help.com
BUS 620 Week 6 DQ 2 Creating a Plan (Ash) FOR
MORE CLASSES VISIT www.bus620help.com Creating a
Plan. Provide a brief overview of the product for
which you are going to write your Marketing Plan.
Why did you choose it? Which elements of the plan
are you having difficulty with? What additional
information would be needed to make the most
informed strategic decisions for the future
implementation of your plan? Guided Response
Provide suggestions to at least one of your
classmates on how they may be able to address
some of the elements they are struggling with in
their plan
22
BUS 620 HELP Redefine the Possible /
bus620help.com
BUS 620 Week 6 Final Paper Marketing Plan (3
Papers) FOR MORE CLASSES VISIT www.bus620help.c
om This Tutorial contains 3 Different
Papers Develop a marketing plan for the
successful development, commercialization and
introduction of any product of your choice in the
market place. You are required to (1) analyze
the general business situation in detail,
including organizational strengths and
weaknesses, environmental opportunities and
threats, industry trends, and direct and indirect
competition. Based upon your situation analysis,
you will (2) develop an organizational mission
and forecast performance goals. Based upon your
objectives, you will (3) create a marketing
strategy
23
BUS 620 HELP Redefine the Possible /
bus620help.com
Write a Comment
User Comments (0)
About PowerShow.com