MKT 421(NEW) something great/newtonhelp.com

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MKT 421 Experience Tradition/newtonhelp.com
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MKT 421 Final Exam Guide (New)

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• 1. A __________ is a road map for the
  marketing activities of an organization for a
  specified future time period, such as one year or
  five years.
• marketing dashboard
• marketing plan
• operation plan

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MKT 421 Final Exam Guide (New, 2017)

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• __________ is best defined as the process of
  continuously obtaining information on events
  happening outside a company to recognize and
  interpret possible trends that affect marketing.
  Relationship marketing Digital marketing Customer
  relationship management Environmental scanning A
  __________ is often referred to as a business
  firm. government agency nonprofit organization
  publicly owned organization for-profit
  organization The __________

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MKT 421 Final Exam Guide

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• 1. Blending the firm's promotion efforts
  to convey a complete and consistent message is
  the goal of
• Sales management communications.
• Integrated promotional marketing.
• Sales promotion communications.
•  

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MKT 421 Solving the Problem Five-Step Marketing
Research Approach Presentation (2 PPT)

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•  
• his Tutorial contains 2 Presentation
• The purpose of this assignment is to place
  students in the active role of a marketing
  manager with a problem threatening

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MKT 421 Week 1 Discussion Question 1

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• Select an organization with which you are
  familiar. How does your selected organization use
  the different components of the marketing mix?
  How does the marketing mix affect the development
  of your selected organizations marketing
  strategy and tactics? How can your selected
  organization use quantifiable elements to
  evaluate, monitor

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MKT 421 Week 1 Discussion Question 2

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• Assume you are the newly hired marketing manager
  of a company. As you spend time with other peer
  marketing managers, you realize that the company
  doesnt place an emphasis on planning within the
  marketing organization. Why is planning important
  in marketing? What are the essential components
  of a marketing plan? How would you convince

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MKT 421 Week 1 Elevator Pitch (2 Papers)

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• This Tutorial contains 2 Papers
• Create a 700-word elevator pitch that includes
  the following
• Summarize your background and what makes you
  unique (your competitive advantage/differentiation
  ) in a one-paragraph elevator pitch.

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MKT 421 Week 1 Individual Assignment Favorite
Brand Paper (2 Papers) (New)

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• This tutorial contains 2 different papers
• Write a 750- to 1,000-word paper in which you
  identify your favorite brand and explain why it
  is your favorite. In the paper you should do the
  following
• Identify a brand about which you are passionate.
• Explain a minimum of three reasons why you are
  passionate about this brand.

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MKT 421 Week 2 Assignment Elements Of A Marketing
Plan Paper (New, 2 Papers )

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• This Tutorial contains 2 Papers
• Watch the video case study "Geek Squad A New
  Business for a New Environment."
• Read the case study discussion on pp. 88-89 of
  the Marketing text. Keep this case study in mind
  as you complete this assignment.
• Write a 1,050-word report using your company or
  one with which you are familiar (if you prefer,
  your facilitator can assign one to you). Answer
  the

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MKT 421 Week 2 Discussion Question 1

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• What is marketing research? How has the Internet
  affected marketing research? As a part of your
  answer, address time, cost,

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MKT 421 Week 2 Discussion Question 2

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• What is competitive intelligence? What is the
  importance of competitive intelligence and
  analysis in modern-day marketing? How can a
  companys marketing organization ensure that it
  is able to identify newly emerging competitors in
  time to plan

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MKT 421 Week 2 Individual Assignment Marketing
Mix Presentation (2 PPT)

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• This Tutorial contains 2 Different PPT
• Select a company currently experiencing marketing
  changes.
•  
• Create a 6-slide Microsoft PowerPoint
  presentation (including a title slide) that
  analyzes that company's marketing mix

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MKT 421 Week 2 Individual Assignment Personal
Branding Plan Paper (2 Papers)

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• This Tutorial contains 2 Different Papers
• Write a 750- to 1000-word paper that does the
  following
• Summarizes your background and what makes you
  unique in a 1-paragraph elevator pitch
• Identifies 3 to 4 companies

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MKT 421 Week 3 Assignment Positioning
Presentation (New, 2 PPT)

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• This Tutorial contains 2 Presentations
• Using the same company you chose for your Week 2
  assignment, choose a product or service the
  company offers on which to focus.

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MKT 421 Week 3 Discussion Question 1

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• Select a product with which you are familiar.
  What stage is your selected product at in the
  product life cycle? Provide rationale for your
  answer. Based on your knowledge of the product
  life cycle, what types of changes will occur to
  your selected product as it continues through the
  product life cycle? How will this affect the
  marketing of your selected product?

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MKT 421 Week 3 Discussion Question 2

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• Select a product or service. Then select three
  different organizations that provide your
  selected product or service and compare the
  prices associated with your selected product or
  service. What is the difference between the
  prices among the different organizations? What is
  the rationale for this difference?

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MKT 421 Week 3 Individual Assignment Perceptual
Map Presentation (2 Sets) (New)

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• This tutorial contains 2 different papers
• Review "perceptual mapping" located on the Week 2
  ERR page.
• Review the example perceptual map in Exhibit 4-14
  in Ch. 4 of Basic Marketing.

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MKT 421 Week 3 Team Strategy and Positioning
Analysis Part 1 (2 Papers)

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• Tutorial contains 2 Papers
• Select a new product or service that will be
  launched by either an existing organization or
  one you will create. Obtain your instructor's
  approval of your product or service before
  beginning this project.
• Complete the following assignment using the
  "Strategy and Positioning Analysis" template

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MKT 421 Week 4 Assignment Marketing Research
Report (2 Papers)

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• This Tutorial contains 2 Papers
• Use the same company from your Week 2 assignment.
• Your company has decided to launch a new line of
  products.

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MKT 421 Week 4 Discussion Question 1

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• What is a distribution channel? What is the
  relationship between channels of distribution and
  logistics? How does geographical location

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MKT 421 Week 4 Discussion Question 2

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• What are the similarities and differences between
  promotional push strategies and promotional pull
  strategies? What is an example of a situation in
  which

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MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (2 Papers)

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• This Tutorial contains 2 Different Papers
• Write a 750- to 1,000-word paper that describes
  the importance of blue ocean strategy and
  identifies a product or service that would be
  considered a blue ocean move. Include the
  following
• A description of blue ocean strategy and its
  importance

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MKT 421 Week 4 Team Strategy and Positioning
Analysis Part 2 (2 Papers)

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• This Tutorial contains 2 Papers
• Use the same product and organization you
  identified in your Week 3 Strategy and
  Positioning Analysis.
• Develop a 1,750-2000-word analysis that includes
• Describe how your marketing efforts and
  marketing

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MKT 421 Week 5 Discussion Question 1

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• Florida's Department of Citrus and a coalition of
  consumer groups have launched an attack on your
  company for deceptive marketing because your
  company markets its SunShine drink as fruit juice
  even though the drink contains less than 5 fruit
  juice. Marketing SunShine drink as a fruit juice
  leads parents to believe that they are purchasing
  a healthy juice for their children. What ethical
  and moral issues are involved in this situation?
  Should

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MKT 421 Week 5 Discussion Question 2

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• You are the marketing manager for a leading
  coffee chain. Your company has made the decision
  to expand internationally

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MKT 421 Week 5 Individual Assignment Map the
Supply Chain Paper (2 Sets) (New)

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• This tutorial contains two sets of Paper
• Select an industry.
• Write a 750- to 1,000

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MKT 421 Week 5 Team Promotional Strategy Paper
and Presentation (2 Papers and 2 PPT)

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• This Tutorial contains 2 Papers and 2 PPT
• Prepare a 15- to 20-slide Microsoft PowerPoint
  presentation illustrating your promotional
  strategy.
• Also
• Write a 6,000- to 7,000-word paper that
  integrates your previous Learning Team
  assignments into a final Marketing Plan. In
  addition

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MKT 421 Experience Tradition/newtonhelp.com