How to Add Google Analytics Event Tracking in WordPress? PowerPoint PPT Presentation

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Title: How to Add Google Analytics Event Tracking in WordPress?


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  • Do you want to track traffic on your website then
    event tracking in Google Analytics will
  • definitely going to help you.
  • In this, I will cover
  • What is event tracking in google analytics?
  • Upgrade to Universal Analytics Code,
  • Creating your Event in Google Analytics,
  • Adding Google Analytics Event Tracking onClick,

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  • What is event tracking in google analytics?
  • The Event Tracking allows you to measure user
    interaction on your site. These interactions can
    be, playing videos, submitting forms, clicking on
    a button, downloading files, etc.
  • Lets say youve added a video to your product
    page, and currently wish to grasp however
    effective it's for your conversions. However, the
    Event chase permits you to trace what percentage
    users play videos, so you'll decide for yourself.
  • By Using Event Tracking, you can see how users
    interacted with the form. This is also for
    downloading a file on a page. You can track how
    many users download the file by using track
    tracking and which button was clicked on the
    page.
  • The Event tracking is different from tracking
    links in Google Analytics. Also, you can track
    links in WordPress by using Google Analytics by
    adding UTM source to the link.

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Before you start, you will need to setup and
install Google Analytics on your WordPress
site. Upgrade to Universal Analytics Code Now,
at present there are two types of Google
Analytics implemented on sites. However, Google
is slowly pressing the old code by asking
webmasters to use the newer universal Analytics
code. Then you are already using the new
Universal Analytics code. No action is necessary,
and you can move on to the next step
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  • Creating your Event in Google Analytics,
  • The very first, you have to create your event in
    your Google Analytics account. To do this, you
    have to log in to your Analytics dashboard and
    click the Admin link at the top.
  • There are three columns below the Admin page.
    Click the Goals link below the View column.
  • Click the new goal button to create a goal. With
    the goal setup options, you need to choose a
    custom option and then click the next button to
    continue.You need to provide a title for your
    custom goal, its something that will help you
    identify the goal within Google Analytics.
  • Under the goal type, you have to choose the
    event. Thereafter click the next step button to
    continue.
  • The final step is to provide goal details. You
    must enter the event condition here. Analytics
    will count the conversion if all these conditions
    match.
  • Lastly, click the create goal button to save and
    activate the goal.

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  • Adding Google Analytics Event Tracking onClick
  • The easiest way to add Google Analytics event
    tracking is by using the onclick method.
  • When a user clicks on an element, this method
    only sends the event conditions to
  • Google Analytics.
  • For example, we are tracking users who click on
    the eBook download link.We will add the
  • onClick parameter to the download link


  • You will have to replace the action, label,
    category, and value with the conditions of
    your event. At the end your
    download link will look like this

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CONCLUSION Here, we have discussed How to add
Google Analytics Event Tracking in WordPress?
Often, we concluded What is Event Tracking in
Google Analytics? We hope this presentation will
help you to add Google analytics event. Thus, if
you have any hurdle with adding the same, let me
know in the comment section provided below. If
you liked please share it with your peers. For
more information https//www.wpglobalsupport.com/
add-google-analytics-event-tracking-in-wordpress/
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