Google adwords hacks to drastically boost your conversion - PowerPoint PPT Presentation

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Google adwords hacks to drastically boost your conversion

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Title: Google adwords hacks to drastically boost your conversion


1
Google AdWords Hacks to Boost Your
Conversion
2
Potential of Google AdWords
  • Theres no denying the capabilities of Google
    AdWords as a means of paid advertising.
  • Advertisers who realise the potential of Google
    AdWords and have an AdWords Management expert by
    their side, can improve their brand awareness and
    conversion rate.

3
ROI is important
  • However, advertising on Google can be expensive
    if you dont have the right PPC strategy and
    techniques in place. Thats why advertisers are
    constantly looking for proven and tested ways to
    increase conversion on their ad campaigns while
    keeping their costs low.
  • Keeping that in mind, we have gathered three
    uncommon yet efficient ways to increase your PPC
    qualified leads and ROI while making sure you
    dont leave any money on the table.

4
Different Landing Pages for Different Ad Groups
  • It may sound like a hassle but if you sell
    multiple products, it is a good idea to create a
    separate landing page for each product, which
    should be optimised for relevant keywords. This
    will help you in three ways
  • You can ensure that each ad appears more relevant
    to customers.
  • You will increase your search traffic as you are
    targeting more keywords.
  • The high degree of relevance across landing pages
    will eventually result in high conversion rates.

5
Copy Your Competitors
  • Though you would always hear more experts to keep
    your ad campaigns unique and creative, there is
    nothing wrong in peeking into your competitors
    campaigns and copy their keywords.
  • In fact, it is a common practice amongst
    advertisers to analyse the competitors high
    raking Google ads to find a bunch of profitable
    keywords to target.

6
Sync AdWords Ads to Bing
If you already have high performing AdWords
campaigns with impactful ad copy, you dont have
to reinvent the wheel to advertise on Bing. By
simply importing your Google ads to Bing, you can
extend the reach of your ads to a new audience
while generating more leads and keeping your CTC
low.
7
To Sum Up
  • These hacks can help you boost performance of
    your ad campaigns to a great extent.
  • Remember that there are many other ways to drive
    more leads and conversions through your Google
    ads, but all of them, in a way, will require you
    to be smart about your keyword selection and
    landing page optimisation.

8
Contact Us
  • Address Suite 610/12 Century Circuit
  • Baulkham Hills NSW 2153
  • By Phone 1300 760 363
  • By Mail more_at_inboundleads.com.au
  • Website www.inboundleads.com.au
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