Soacila media Optimization

1
Social Media Optimization By Audacious Systems
Designs
Social media optimization , Search engine
marketing Social bookmarking
2
SOCIAL MEDIA OPTIMIZATION
3
How do people use the web to find stuff?

• IN THE BEGINNING DIRECTORIES
• Directories like Yahoo circa 1997 acted as
  leaping-off points.
• AND THEN CAME SEARCH ENGINES
• As search engine algorithms improved, people
  began simply searching for what they wanted,
  leading to Search Engine Optimization (SEO).
• AND NOW SOCIAL MEDIA
• People use blogs, social networking sites, and
  wikis to find news and information filtered by
  their interests.

4
What is SMO ?

• Social media optimization (SMO) is a set of
  methods for generating publicity through social
  media, online communities and community websites.

5
How to do Social Media Optimization ?

• Social Networking
• Micro Blogging
• Video Promotions
• Slide Promotions / Case Study Promotions
  Blogging
• Photo Sharing
• Group participation, Answer and comment posting
• RSS Promotions
• Widgets Promotions

6
Social Professional Networking

• Promote at Social Communities like Facebook, vk,
  Myspace
• Promote at Business and Professional Networking
  sites like Linkedin, Twiiter,Plexo, Xing, Brijj,
  Peer Power, Connexions, siliconindia etc

7
Micro Blogging

• News promotion, Event Promotion, Company
  promotions and other promotions via Micro
  Blogging Sites like Twitter, Pownce, tumblr ,
  Frazr,Plurk,brightkite identi.ca, mysay etc.

8
Video Promotions

• Share news, updates, information via most visual
  tool Video
• Promotion on YouTube Profile, Facebook Profile,
  MySpace profile etc

9
Slide Promotions / Case Study Promotions

•  Making of PowerPoint on different topics and
  Promote slides via Slideshare, slideburner,
  scribd to get more Brand recall and Brand
  visibility
• Promote Case Studies / Testimonial via PPT slides

10
Blogging

• Blog on niche topics for promotion news, event,
  video
• Use blog for cross platform promotions,
  networking utilities
• Getting visitors from niche sectors

11
Photo Sharing

• Share different photos related to portal can be
  promoted by Photo Sharing sites like flicker,
  Picasa, photobucket etc
• Increase Brand Recall from your vertical

12
Group participation, Answer and comment posting

• Participation on different related groups at
  Yahoo Google Groups as well as different social
  networking sites.
• Answer question at Yahoo Answer and other related
  sites
• Post relevant comments on vertical specific blogs.

13
RSS Promotions

• Submit RSS to all major readers, promote through
  Social Media
• Cross promotion of different RSS feeds on blogs
• Submit RSS to different ping sites

14
Widgets Promotions

• Make badge of your site and promote it via site.
• Make widgets for promoting news, articles
• Use this badge / widgets to blogs and social
  network profile.

15
The Difference between Facebook, Twitter,
LinkedIn, Google, YouTube, Pinterest

• Social media is ever-changing. Theres always a
  new crazy way people can document every aspect of
  their lives, but what if youre a business? 
• Facebook
• With about 1.65 billion monthly active users,
  Facebook is one of the most popular platforms,
  not only for personal use but business as well.
  For businesses, Facebook is a place to share
  photos, updates, and general news with those who
  follow or like you. Fans of your business come
  to your Facebook page to find out whats going on
  with your company, see pictures of whats going
  on, or explore events.

16
How to use Facebook to promote your business

• 1 Find out if your customers are on Facebook and
  whether they expect to find your business there.
  If you run any kind of consumer-facing
  enterprise, such as a café, a shop, a plumbing
  business or an ecommerce website, many of your
  customers will want to keep in touch on Facebook.

17
2

• Register for your free account. Getting started
  on Facebook is quick and easy. You dont
  necessarily need a personal page to create a
  business page but it can be a good way to drive
  traffic to your business page.

18
3

• Get inspiration and advice on the Facebook for
  Business page. It has lots of useful case studies
  featuring businesses of all shapes and sizes.

19
4

• Tell people you are on Facebook. Use other
  social networks, like Twitter, to post links to
  your Facebook page, put details of it on your
  website and all your marketing literature, and
  include a link below your email signature.

20
5

• Make the most of your profile. Include
  appropriate images, a link to your website, an
  overview of your company and a description of
  your product or service.

21
.

• 6 Use keywords in your profile and posts that
  people are most likely to search for in relation
  to your product so your page appears more
  prominently in search engine results. A key
  advantage of having a Facebook page for your
  business is that customers will be able to find
  you more easily from their mobile devices.

22
.

• Post content that people typically enjoy on
  Facebook. Images, in particular, tend to attract
  the most likes, shares and comments. According to
  Facebook, images account for 75 of content
  posted by brands. The content you post should
  show the human side of your business but make
  sure it is in line with your brand values and
  does not damage your reputation.

23
.

• Use advertising to reach out to specific groups
  of people. Facebook allows you to target ads
  based on everything from location and
  demographics to behavior and interests or even a
  combination of these.

24
.

• Engage with your followers. Facebook users love
  to talk to real people and share their news and
  views. Reply to queries and respond to comments,
  including any complaints. You can also encourage
  discussion and feedback positive user-generated
  content provides a very powerful endorsement for
  your business.

25
.

• Re-Direct people to your own website or blog
  from your Facebook page. Set your blogs RSS feed
  so that you automatically publish snippets on
  your Facebook page to encourage followers to
  visit your website.

26
.

• Reward your Facebook followers by running
  competitions or providing exclusive deals. Many
  people use Facebook to find special offers that
  arent available elsewhere.

27
.

• Measure everything, Page Insights provides an
  overview of who your customers are and how
  theyre connecting with your business. You can
  also use the Adverts Manager dashboard to see how
  your ads are performing against your objectives.

28
Twitter

• Twitter
• Twitter is fast-paced, concise, and easy way to
  connect with your audience. With over 310 million
  registered users (and growing), Twitter is a sea
  of information of 140 character or less content
  waiting to be read, clicked, followed, and
  re-tweeted.

29
LinkedIn

• LinkedIn is different from the rest of the social
  media outlets because its specifically designed
  for business and professionals. Users mainly go
  to LinkedIn to showcase their job experience and
  professional thoughts, making it one of the more
  important platforms to use for those in B2B

30
Google

• Google is Googles answer to social networking.
  Similar to Facebook pages, Google allows you to
  share updates, videos (linked directly to your
  YouTube account), be followed, and get reviewed,
  but with the addition of creating circles.
  Circles are segmented lists you can create of
  your contacts and followers to pick and choose
  which content they see, but more on that later.

31
YouTube

• YouTube is the leading video-sharing platform in
  the world. On your channel, your brand can share
  and edit its own videos, create playlists, and
  prompt discussions. Since it was bought over by
  Google in 2006, YouTube is another platform that
  the search gives priority to in its search
  results so take advantage of it!

32
Pinterest

• Pinterest is one of the more unique marketing
  platform on this list. Instead of posting content
  for your audience to read, on Pinterest, youre
  posting just a clickable picture and a short
  caption. This is a very popular platform for
  brands with a tangible product, i.e. clothing and
  food brands, restaurants, those in eCommerce,
  etc.

33
Thanks for watching

• Contact us 91 120 4299229 for Digital marketing
  Services
• visit www.audaciouscorp.com
• Email info_at_audaciouscorp.com