Title: MKT 438 Possible Is Everything--snaptutorial.com
1MKT 438 Possible Is Everything/snaptutorial.com
2MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Entire Course For more classes
visits www.snaptutorial.com MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT
438 Week 1 DQ 3 MKT 438 Week 2 Team Assignment
Public Relations Campaign Overview Paper MKT 438
Week 2 DQ 1 MKT 438 Week 2 DQ 2 MKT 438 Week 2 DQ
3 MKT 438 Week 3 Individual Assignment Functions
of Public Relation Paper MKT 438 Week 3 Team
Assignment Public Relations Campaign Strategy
Paper MKT 438 Week 3 DQ 1
3MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Final Exam Guide For more classes
visits www.snaptutorial.com Complete the Final
Examination. 1. The objective of public
relations is to sell 2. The R-A-C-E
approach to defining public relations includes
the following components 3. The job of
public relations professional is very much that
of an interpreter, where he interprets 4.
Which of the following trends contributed to
the evolution of public relations in the United
States? 5. Public relations goals must
be defined by
4MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 1 DQ 1 For more classes
visits www.snaptutorial.com Should a company be
concerned with public opinion? Why or why not?
5MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 1 DQ 2 For more classes
visits www.snaptutorial.com Which PR
communication tool do you feel is the most
effective? Why?
6MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 1 DQ 3 For more classes
visits www.snaptutorial.com What role does PR
play in your organization? Explain your
answer.
7MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper For more classes
visits www.snaptutorial.com Resources Universi
ty Library, Internet Write a 700- to 1,050-word
paper in which you define PR. Include in your
paper Explain your personal definition of PR and
definitions from three different sources, such as
the Public Relations Society of America,
textbooks, and so forth. Compare and contrast
these definitions in your paper. Explain why you
think there are so many different definitions
of PR.
8MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 2 DQ 1 For more classes
visits www.snaptutorial.com What are some
positive and negative aspects of publicity?
9MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 2 DQ 2 For more classes
visits www.snaptutorial.com At what stage of
the PR campaign should evaluation occur? Explain
your answer. What are three types of evaluation
techniques used in PR? What are examples of each?
10MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 2 DQ 3 For more classes
visits www.snaptutorial.com How would PR
research impact a PR team? Give an example.
11MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper For more classes
visits www.snaptutorial.com Resources Unive
rsity Library, Internet, and the
Virtual Organizations can be found on the student
website Select a PR scenario from the following
list An organization is planning to introduce a
new product or service in another country. An
organization wants to position itself as a leader
in embracing diversity in the workplace. An
organization is experiencing security issues
associated with operating on the Internet.
12MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 3 DQ 1 For more classes
visits www.snaptutorial.com What PR tools
are critical in building long-term relationships
an organization's publics? What are the
advantages and disadvantages of these tools?
13MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 3 DQ 2 For more classes
visits www.snaptutorial.com What is your
organization's relationship with the local,
regional, national, and global media? How does it
impact your organization's PR coverage?
14MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 3 DQ 3 For more classes
visits www.snaptutorial.com How critical is
the internal communications process in PR?
Explain.
15MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 3 Individual Assignment Functions of
Public Relation Paper For more classes
visits www.snaptutorial.com Resources Unive
rsity Library, Internet Select an organization
with which you are familiar, and identify
an issue within that organization that would have
both organizational and societal
implications. Write a 1,050- to 1,400-word paper
in which you complete the following Explain
the organizational and societal functions of
PR.
16MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 3 Team Assignment Public Relations
Campaign Strategy Paper For more classes
visits www.snaptutorial.com Resources Unive
rsity Library, Internet Write a 1,250- to
2,000-word paper in which you recommend strategies
to build media relations and generate publicity
for the organization selected in Learning Team
Meeting One. Address the following in your
Strategy Paper List objectives for the PR
Campaign. Identify the organizations
publics. Identify the risks in the strategy.
17MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 4 DQ 1 For more classes
visits www.snaptutorial.com Why is it
important to integrate anticipated crisis
responses in an organization's proactive PR
planning?
18MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 4 DQ 2 For more classes
visits www.snaptutorial.com What potential
effects can a crisis have on an organization?
Explain your answer.
19MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 4 DQ 3 For more classes
visits www.snaptutorial.com Read the case
on the Exxon Valdex. What do you see as the top
PR problems from this case and what would you do
differently if you were in the PR department?
20MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis For more
classes visits www.snaptutorial.com Resour
ce The Practice of Public Relations Select one
of the following case studies located in The
Practice of Public Relations or a case study
assigned or approved by faculty The Tylenol
Murders, Ch. 2 Exxon Corporations Bad Good
Friday, Ch. 5 The Katrina Kalamity, Ch. 13
Wendys Fingers a Hoaxer, Ch. 19
21MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 4 Team Assignment Public Relation
Campaign Progress Report Presentation For more
classes visits www.snaptutorial.com Resour
ces University Library, Internet Prepare a 5- to
7-minute oral Progress Report Presentation accompa
nied by 8 to 10 Microsoft PowerPoint slides
illustrating the work completed on your PR
Campaign up to this point.
22MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 5 DQ 1 For more classes
visits www.snaptutorial.com How
has technology impacted the dissemination of
information to global publics?
23MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 5 DQ 2 For more classes
visits www.snaptutorial.com How can the
power of PR influence and change your point of
view? Is this ethical?
24MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 5 DQ 3 For more classes
visits www.snaptutorial.com How has
globalization, technology, and diversity affected
PR in the past five years?
25MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary For more
classes visits www.snaptutorial.com Resour
ces the simulation Managing a Crisis Using PR
located on the student website. Complete the
simulation. Write a 600- to 900-word summary
answering the following questions What does
proactive planning mean? What feedback
mechanism would you develop in this situation?
What is an ineffectual way of deploying this
plan? Provide some
26MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 5 Team Assignment Final Paper and
Presentation (PR Campaign Kudler Foods) For more
classes visits www.snaptutorial.com Resour
ces University Library, Internet Prepare 15 to
17 Microsoft PowerPoint slides with speaker
notes illustrating the strategy and tactics of
your PR Campaign. Write a 3,750- to 4,500-word
paper integrating revised versions of your
previous Learning Team Assignments. Include the
following elements in your PR Campaign An
executive summary An analysis of the
relationship between the PR Campaign and
27MKT 438 Possible Is Everything/snaptutorial.com