How Call Intelligence Enhances the Value of the Phone

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How Call Intelligence Enhances the Value of the
Phone
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• Even though clicks from web pages or advertising
  banners convert to paying customers less than two
  percent of the time, many companies still use
  these statistics to evaluate sales performance.
  Tuning into phone call conversion rates is a much
  better idea. That is because customers initiating
  a call to a company buy a product or service up
  to 50 percent of the time.

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Understanding the Popularity of the Telephone

• People use the Internet in the early stages of
  the buying cycle and the telephone as they get
  towards the end of it. These statistics bear that
  out

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• Besides human contact, other reasons for
  preferring to do business by phone include speed
  of handling an emergency request, accuracy in
  booking an appointment, and ability to request a
  customized service. Perhaps not surprisingly,
  more of these calls come from mobile phones than
  stationary ones. Considering these statistics,
  its easy to see why a call tracking software
  program like Call Sumo is so essential to the
  success of any business.

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Click-to-Call is a Game Changer

• When you have Call Sumos click-to-call button
  enabled on your website, visitors can be speaking
  with one of your agents in a matter of seconds.
  It can be integrated into a company landing page
  or search engine results and is compatible with
  your Google AdWords campaign. Can you really
  afford to be without this feature when more than
  46 billion people use their mobile phone to
  conduct research about a product or service? By
  2018, that number is expected to climb to 73
  billion.

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What to Expect with Call Tracking

• With our software program enabled, you can
  determine which advertising channels are
  delivering the most phone calls so you can
  maximize your return on investment. This happens
  because each advertising source receives a unique
  telephone number for tracking purposes. You can
  also determine ad words the caller used to find
  your website in the first place. This data makes
  it simple to move dollars from your advertising
  budget to the most effective campaigns.

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• You also have the option of recording calls to
  determine areas where your agents may need
  coaching to close on more deals. Our tools allow
  you to understand consumer behavior, an issue at
  the heart of every successful business.