Guido Paniccia gives 4 reason why online reputation management

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The Definitive Guide to Online Reputation
Management
There are a lot of misconceptions about online
reputation management. Some people think its
just social media monitoring, while others
believe it has something to do with public
relations, and still others literally have no
idea how it can impact business and sales. In
this guide, Guido Paniccia is going to explain
the role of online reputation management in
todays business and media landscape. Companies
of every size can benefit from having a clear
outline of its main concepts.
Guido Paniccia
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Guido Paniccia, Canada gives 4 reason why online
reputation management is important
There are many other reasons why its important
to have an online reputation management process
in place to help you with your social media and
other digital marketing campaigns, but here are
just a couple of reasons to consider getting one.
1. Increase salesMany people are researching
brands, services, and products online before they
make the final purchase decision. Do you know
what they are looking for? If not, then you are
already missing out. What difference do your
marketing campaigns make if you are not sure what
message is being received by the people you are
trying to reach?
Guido Paniccia
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2. Build trust and credibilityHaving the trust
of your clients is a major component of success.
Your clients discuss their purchases with friends
and when they have a problem they will most
likely spread the word about their experience.
The internet makes everyone a citizen journalist
and you should now worry about negative content
spreading like wildfire online. If your company
suffers a loss of confidence in the public, there
is a chance that you will never be able to turn
it positive again. If you can recover from this
negative publicity to regain trust from your
target audience, the cost will be high in
comparison with having a process in place that
could have prevented it.
3. Show your best sideCurrent and potential
investors, corporations, banks, and the general
public are all going online to research your
business before doing business with you. Look at
investors as simply being consumers on a
different level. These investors dont know your
company well enough and will often make decisions
on the information that is available to them.
Once again if you have a negative reputation
online, it will show. Do you want to be
associated with a business with a negative
reputation?
Guido Paniccia
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4. RecruitmentHaving professional staff is the
foundation for a successful workforce. The top
individuals in every industry are forever head
hunted and by knowing that, they will most likely
research your company and look at all the facts
concerning your brand before they accept any
position at your company. If you know what your
competitors, clients, and employees are talking
about online, it can make a big difference in
hiring someone with a good reputation.
Guido Paniccia