Thailand Processed Fruits and Vegetables Market-Ken Research

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Thailand Frozen Foods Market Outlook to 2022-Ken
Research
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The report titled Thailand Frozen Foods Market
Outlook to 2022 By Type of Frozen Foods (Frozen
Seafood and Meat, Frozen Ice-Cream and Desserts,
Frozen Ready-to-Eat Meals and Frozen Processed
Fruits and Vegetables) and By Cities (Bangkok,
Phuket, Pattaya, Chiang Mai and Others) focuses
on overall market size for overall frozen foods
in Thailand, market segmentation by type of
frozen foods (frozen seafood and meat, frozen
ice-cream and desserts, frozen ready-to-eat meals
and frozen processed fruits and vegetables) and
by cities (Bangkok, Phuket, Pattaya, Chiang Mai
and others). Thailand frozen seafood and meat
market size and segmentation by product type
(chilled or frozen chicken, frozen shrimp, frozen
fish and frozen squid) and by type of
distribution channel (hypermarkets, independent
small grocers, supermarkets, convenience stores,
forecourt retailers, other grocery retailers and
internet retailing) Thailand frozen ice-cream and
desserts market size and segmentation by type of
impulse (single portion dairy ice-cream, single
portion water ice-cream and take home), by type
of ice-cream (premium ice-cream and standard
ice-cream) and by type of distribution channel
(convenience stores, hypermarkets, supermarkets,
forecourt retailers, independent small grocers
and other grocery retailers) Thailand frozen
ready-to-eat meals market size and market
segmentation by type of distribution channel
(convenience stores, hypermarkets, supermarkets,
other grocery retailers, forecourt retailers,
internet retailing and independent small
grocers) and Thailand processed fruits and
vegetables market size, market segmentation by
type of food and type of distribution channel
(hypermarkets, supermarkets, independent small
grocers and other grocery retailers).
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The report also covers the overall competitive
landscape government role and regulations,
porters five forces model, trends and
developments. The report concludes with market
projections for future for overall frozen foods
market, by segments described above and analyst
recommendations highlighting the major
opportunities and cautions for overall Thailand
frozen foods market. Thailand Frozen Foods Market
Overview and Size Thailands exposure to
international food products (prepared /
processed) has transformed a consumers lifestyle
including their attitude towards food and
consumption patterns. The demand for food
products in Thailand was witnessed to shift to
processed foods and packaged ready-to-eat meals,
which are majorly available in large supermarkets
and convenience stores. Thailand frozen foods
market revenue generation slowed down after 2012
owing to the countrys political turmoil and high
oil prices, thereby reducing the volume of
production for frozen products, sales and margin
levels for producers, retailers as well as
restaurants in Thailand. Easy convenience offered
by frozen products especially frozen ready meals,
frozen seafood and frozen fruits and vegetables
owing to innovations in freezing technologies
helps to provide an extended shelf life. Some of
the major players operating in Thailand frozen
seafood and meat market include Thai Union group,
CP Foods PCL, SK Foods PCL, Kuang Pei San Food
Products PCL and Prantalay Marketing Ltd. Thai
companies were observed to add more food options
to their menus continually, thereby driving the
demand for frozen foods in the country.
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Thailand Frozen Foods Market Segmentation By
Types of Frozen Foods The frozen seafood and meat
segment dominated Thailand frozen foods market in
the year 2017 majorly due to the rising
consumption of seafood as well as meat in the
country. The growing trend of using canned
products especially canned tuna, sardines and
mackerel have also led to increase in supply for
frozen seafood in Thailand. Some of the leading
brands for canned seafood products include
Sealect, Ayam, Three Lady Cooks and others. The
frozen seafood and meat segment was followed by
frozen ice-cream and desserts, frozen
ready-to-eat meals and processed fruits and
vegetables segments in Thailand. By
Cities Bangkok region dominated the countrys
frozen foods industry in the year 2017. The
demand for convenient packaged foods such as
frozen seafood and meat was witnessed to rise
owing to increasing consumer preference for
pre-cooked products. In accordance with Slipakorn
Universitys research, the number of petrol
stations in Bangkok region selling frozen
ready-to-eat meals was increasing. It was
followed by Phuket, Pattaya, Chiang Mai and other
regions such as Hat Yai, Chiang Rai, Khon Kaen
and Hua Hin in Thailand frozen foods market in
the year 2017. Thailand Frozen Seafood and Meat
Market Thailand frozen seafood and meat market
revenues were observed to took a fall over the
review period 2012-2017 owing to falling farmed
shrimp supplies in the country.
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The frozen chicken segment was witnessed to
dominate Thailand frozen seafood and meat market,
followed by frozen shrimps, frozen fish and
frozen squid in the year 2017. Increasing number
of trading partners coupled with strong export
demand for processed seafood and meat dishes from
major countries such as Japan, Australia, China,
Korea, US, EU, Middle East and other Southeast
Asian countries are further anticipated to drive
the demand for frozen seafood and meat products
over the forecast period 2017-2022E. Thailand
Frozen Ice-Cream and Desserts Market The frozen
ice-cream and desserts market within Thailand
showcased limited growth potential by generating
limited revenues in overall Thailand frozen foods
market in the year 2017. Along with the entry of
foreign giants in Thailand such as Blue Bell
Creameries, General Mills, Mars, Nestle, Lotte
Confectionery and Unilever has led to increase in
the production and well as imports of frozen
ice-cream products. Surging health consciousness
among Thai people coupled with growing demand for
reduced fat, light, soft, no sugar added,
lactose-free, gluten free and organic ice-cream
in the country will further drive the market in
near future. Thailand Frozen Ready-To-Eat Meals
Market Thai people who are accustomed to hectic
lifestyles were observed to purchase ready-to-eat
meals more often especially in Bangkok and other
urban areas. Additionally, the convenience
offered by packaged ready meals has benefitted
consumers in tackling their busy schedules.
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Thailand Processed Fruits and Vegetables
Market The processed fruits and vegetables market
in Thailand is in growing stage, thereby
generating minimum revenues in overall Thailand
frozen foods market. The market is further
segmented into shelf stable and frozen fruits and
vegetables where the shelf stable category
established itself a market leader in Thailand.
Rising demand for diverse fruits with distinct
flavor especially Mangosteen, durians and longans
are also expected to boost the market revenues
for processed fruits and vegetables in Thailand
in near future. Comparative Landscape in
Thailand Frozen Foods Market Thailand frozen
seafood and meat market was witnessed to be
highly fragmented with manufacturing companies
who process and export a wide variety of seafood
and meat products, including basic raw frozen
products to semi-processed and value added
products whereas the frozen ice-cream and
desserts segment in Thailand was observed to be
highly concentrated with the presence of major
players such as Unilever Thai Trading Ltd, Nestle
Thailand Ltd and Glico Frozen (Thailand) Company
Limited. On the other hand , Thailand frozen
ready-to-eat meals market was observed to be
highly fragmented in the year 2017 on account of
several frozen packaged ready meal types
including frozen ready-to-eat seafood, chicken,
other meats, processed fruits and vegetables and
other snacks such as crisps, bread crumbs and
boxed food in variety of menus.
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Lastly, Thailand processed fruits and vegetables
market in 2017 was observed to be moderately
concentrated with companies manufacturing and
distributing both shelf stable as well as frozen
fruits and vegetables. Majority of these
companies are located in outer Bangkok, and also
in the production areas of Rayong, Chantaburi
Chiang Mai and Lampoon regions. Thailand Frozen
Foods Market Future Outlook and
Projections Thailand frozen foods market will
prepare itself to meet the future demand expected
from significant investment proposed in the
countrys food processing segment. Increasing
consumption of food culture blends for instance,
Japanese sushi and frozen surimi products such as
fish balls, crab sticks, hanpen, kamaboko coupled
with wide usage of Thai spices was witnessed in
the country. The surging trend is further
expected to attract more foreign tourists,
thereby driving the demand for frozen surimi
products in the future. Increasing demand for
processed and ready-to-eat options coupled with
growing number of retail outlets in the country
are also expected to drive the demand for frozen
meat, poultry and seafood products over long
term. For more information on the research
report, refer to below link https//www.kenresear
ch.com/food-beverage-and-tobacco/general-food/thai
land-frozen-foods-market/149659-11.html
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ResearchAnkur Gupta, Head Marketing
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