5 Ways Blockchain Technology is Disrupting The Future of Marketing

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5 Ways Blockchain Technology Disrupting
TheFuture of Marketing
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• The blockchain has sometimes been described as
  Internet 2.0 or the Internet of Value.
• Parties can enact a smart contract??an
  agreement and/or a transaction on the blockchain
  - with no need for any central agent to trust.

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5 Ways That The Marketing Landscape Could be
Transformed by Blockchain Technology

1. Customer Relationship Management (CRM).
2. Ad Fraud.
3. Ad Buying.
4. Data Protection Privacy.
5. Human Resources.

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Customer Relationship Management (CRM)

• How businesses connect with customers manage
  those relationships will change thanks to
  blockchain technology.
• From identity verification to order processing
  and payment, blockchain-enabled CRM will
  drastically change as the technology and
  cryptocurrency become mainstream.
• If your business is currently using a standard
  CRM traditional payment options, be prepared
  for how you do business to change in the coming
  decade.

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Ad Fraud

• Ad fraud costs marketers a lot of money
  cheats publishers out of revenue.
• Blockchain could create the transparency that
  advertising desperately needs by blocking bot
  traffic - about half of all traffic - and protect
  brands from unsavory content.

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Ad Buying
Advertising is one of the fastest growing areas
for blockchain technology. How businesses conduct
promotion in the future will change, thanks to
blockchain-enabled programmatic advertising.
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Data Protection Privacy

• In 2018, the EU will enact the General Data
  Protection Regulation (GDPR) an unprecedented
  level of regulatory overview of personal data.
• It will require companies to ensure the highest
  levels of privacy protection or suffer a heavy
  penalty.
• The blockchain is focused on identity
  protection of identity with regard to the data
  thats associated with it.

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Human Resources

• Human resources professionals plan, direct and
  coordinate the recruiting, interviewing and
  hiring of new staff.
• They consult with top executives on strategic
  planning often handle employee-relations duties
  as well as those tied to compensation, benefits,
  and training.
• Blockchain tech will also affect payroll, with
  the greatest impacts on multinational
  corporations or businesses with foreign
  employees.

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Contact Us
https//www.consagous.com/blockchain-services/
https//www.consagous.com/ info_at_consagous.com
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