Website Navigation Trends: What Design Practices You Should Follow in 2018?

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Website Navigation Trends What Design Practices
You Should Follow in 2018?
Abandoned E-commerce websites are like
abandoned houses. It is interesting to know
that they exist. But, people rarely visit them.
And
just like it is confusing to navigate around
abandoned houses with ease,
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complex websites often leave visitors
baffled! When people want to come up with
an ecommerce website, they approach an
ecommerce web design company, discuss their
requirements, and launch their e-store with
great enthusiasm. But as years pass, it suffers
from lesser orders and rarely any views.
What do you think might be the reason
behind it? Well, the biggest reason behind
the above scenario is complex navigation.
And the other reason lack of knowledge
about latest navigation trends. You might
have known and heard about several factors
that contribute to the UX of a website. But out
of all of these, website navigation stands of
utmost importance. It is time to fasten your
seatbelts, as we navigate you through some of the
practices that best ecommerce website
development companies follow for giving
better results. But before we do
that, we will
understand why navigation is important.
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Importance of Navigation A well-planned
navigation of your ecommerce website is one
of the major factors that contribute to
the search engine rankings of a website. If
the website is well-planned, it is sure to boost
the number of clicks, duration spent on the
website as well as the page views. Whether
it is ecommerce shopping cart development or
product page design, the structure of the
website should be such that people can take
better buying decisions. When customers take
better decisions, it will boost your sales. Now
that you have understood the importance of
navigation, let us understand what trends your
website needs to follow in the year 2018 Mull
Over the Menus If you have had the
experience of surfing ecommerce website, you
must have seen different kinds of menus
including drop down menu,
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static menu, interactive menu etc. However,
sometimes the type of menu does not go with
the website design. There is a solution to this
problem. if you have a lesser menu items, you can
have bigger images and text. And if you have a
very long list of products, you can categorize
and use small menu items. Speak with the
developers offering ecommerce website
development and select a menu that is
perfectly compatible with your website.
Consider attributes like design, font, color
combination etc. Consider Mobile
Responsiveness Surfing on mobiles has become
as obvious as breathing. It should not come as a
surprise if in some years, desktop surfing
becomes a myth. If you want your website to
rank high on Google search engines, you
must go by the mobile-first approach. The
design of your website
should perfectly fit to the mobile screen
and enable the users to surf
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through your website easily. Whether or not to
keep the mobile version like the desktop version
is your call. Professional ecommerce website
developers should consider factors like
interaction capability of different devices,
visual interface as well as the website
speed. Get Rid of Broken Links If your website
has links that do not work, your business will
not work for sure! This is because when users
click on non-working links, it takes them nowhere
and creates confusion. An experience like this
one acts as a huge turn off and will ensure that
the visitor never comes back. To get over such
a problem, you must ensure that there are
links that redirect the visitors to
different sections and pages of the
websites. When you approach a company that is
revamping your old website, ask
the professionals to mend the broken links or get
rid of them.
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Be Consistent with Navigation Last, but not the
least, the biggest problem with certain websites
is that some of the pages offer great
navigational experience whereas some are quite
overwhelming for the users. This happens
because the links belonging to the same
category are not categorized rightly. If
this is taken care of by the designers
and developers, it will help the
customers to find different products easily.
Also, all the content related to each product
should be present on the same page. Before you
sit to discuss the structure of your website with
ecommerce website development company, think
about the groups and categories you want your
website to have and create a hierarchy. Concludin
g If you follow the above-mentioned
tips, you are sure to have a
navigational system that offers a better
user experience. There are
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many other steps that you can take to ensure this
but it is difficult to list them all here. Meanwhi
le, keep yourself acquainted with other
navigation trends and do share with us!