How is SAS useful for Digital Marketing?

1
How is SAS useful for Digital Marketing

• What it is and why it matters!!

2
Digital Marketing

• It is an advertising delivered through digital
  channels and methods that enable an organization
  to analyze marketing campaigns.
• Unlike most offline marketing efforts, Digital
  Marketing allows marketers to monitor things like
  to see accurate results in real time, what
  content works and what does not, sales
  conversion, etc.

3
With digital marketing, you can measure the ROI
of your marketing efforts.

• Here are some examples
• Website traffic
• Content performance and lead generation
• Attribution Modeling
• You can get benefit from any industry if you are
  using digital marketing as your business
  strategy. Regardless of what your company is
  selling, still digital marketing help you to get
  more ROI. This doesnt mean that you can use
  digital marketing strategy in the same way for
  your business.

4
SAS (Statistical Analysis System)

• SAS is a system of software products which helps
  you to do mine, alter, manage and retrieve data
  from different sources and which enables
  programmers to perform
• Retrieval and data management of information
• Report writing and graphics
• Statistical analysis and data mining
• Quality improvement
• Applications development
• Data warehousing (extract, transform, load)

5
How will digital marketers get benefit from SAS?

• According to sas.com, digital marketing is so
  pervasive that consumers have access to
  information any time and any place they want it.

6
For B2B

• If you are a marketer in the B2B market, your
  digital marketing efforts are the main point
  which will be centered on online lead generation.
  For more ROI and sales conversion, the role of
  your marketing strategy is to be attractive for
  your salespeople via your website and supporting
  digital channels.
• SAS Digital Marketing will deliver high impact,
  the personalized multimedia message like email
  and mobile.
• SAS can help you to boost your productivity with
  low operating costs which include best tools and
  practices. That can help you to simplify digital
  marketing, so you can easily and quickly design,
  create and personalize your marketing campaign.

7
SAS will help you to track and report on message
responses

• SAS will help you to track and report on message
  responses, so you can take a immediate action and
  will get a better result.
• You can send your campaign message that you want
  to means within campaign management processes or
  as separate initiatives that are your choice.
• SAS can also help you to campaign management or
  you can use it to execute against a customers
  list or customers database.
• You can also examine how the ROI and response
  rates of a campaign compared to a similar direct
  mail campaign.

8
SAS Digital Marketing can also synchronize your
outbound and inbound

• Because SAS Digital Marketing also integrates
  with SAS Marketing Automation at the data model
  level, you need not have to wait for days to
  incorporate customer responses into your next
  campaign.
• With SAS Digital Marketing you have the control
  over distribution and use of your digital assets.
  By using a simple, shared content repository that
  supports virtually any type of digital content
  also give you benefits.
• You can also easily retrieve content from SAS
  marketing operations management via a common
  interface, modify the content for use in an email
  broadcast, then you can share it by posting it
  back to the digital asset management module for
  others to use it.

9
Thank You