5 Ways Call Tracking Improves Your Business

1
5 Ways Call Tracking Improves Your Business
2

• Phone calls are an integral part of any
  marketing campaign, but businesses often overlook
  this fact. Instead, they focus on things like
  building brand awareness and customer engagement
  without realizing that studying call data can
  help them achieve these lofty goals.
• Call tracking software from Call Sumo offers
  important benefits that can help your company
  capitalize on its most effective advertising
  methods.

3

• What is call tracking, you ask? Its a program
  that allows you to create unique telephone
  numbers for each of your advertising campaigns.
  We route the calls directly to your office so
  your agents can answer them like normal. Its one
  of the easiest ways we know to measure
  advertising effectiveness and improve your return
  on investment.

4
Call Tracking Benefits You May Not Have Considered

• As mentioned above, one of the most obvious
  benefits of Call Sumos call tracking software is
  that it enables you to quickly ascertain which
  advertising campaigns are producing results and
  which need more tweaking. It lets you know the
  volume of calls, where they came from, average
  length of call, performance of your PPC landing
  page, and most importantly, conversion rates.
  Some other important benefits of call tracking
  include

5

• Ability to connect calls to specific searches
  Knowing which keywords are driving calls is an
  effective planning tool for future advertising
  campaigns. This is especially true for calls made
  from a mobile device since these now outpace
  calls placed from a stationary phone.

6

• Call recording capability Theres a good chance
  you have called a business and heard a recorded
  message tell you that your call will be recorded
  for quality assurance purposes. Its in your best
  interest to use this same strategy for your own
  business. It allows you to hear for yourself
  whether agents are asking the right questions to
  drive conversions and how they respond to
  customers in general.

7

• You can expect better results from your agents
  when you provide them with additional training.
• No need to change call policies Your salespeople
  can still follow the same scripts and answer
  calls in the same way, unless you tell them
  otherwise. The only difference is that your
  company will be receiving valuable data about
  every call it receives.

8

• Compare the effectiveness of advertising
  channels Perhaps you advertise your companys
  product or service on the radio, television,
  Internet, and through billboard ads. You need to
  know how effective each channel is so you can
  decide whether the investment you make is
  producing the results you desire.

9

• These are just a handful of benefits you can
  expect with our call tracking software. Contact
  Call Sumo today to learn more or request a
  demonstration.