Process involved in digital marketing

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Process involved in digital marketing
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What is digital marketing?

• First we should know what is digital marketing
• Digital Marketing is the marketing of products
  and services using various methods on the web.
  Here your website is your main branding asset.
  the best digital marketing company should have a
  clear picture of how each assets and tactics
  supports reaching the goals.
• Lets list down the most common assets and
  tactics
• Your website
• Blog posts
• eBooks and whitepapers
• Infographics
• Interactive tools
• Social media channels (Facebook, LinkedIn,
  Twitter, Instagram, etc.)
• Earned online coverage (PR, social media, and
  reviews)
• Online brochures and lookbooks
• Branding assets (logos, fonts, etc.)

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Tactics in digital marketing

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Content marketing
• Social Media Marketing (SMM)
• Digital Display Advertising
• email Marketing

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Search Engine Optimization (SEO)

• The process of optimizing your website to rank
  higher in search engine results pages, therefore
  increasing the amount of organic traffic that
  your website receives. In order, hiring a
  professional seo service may help in achieving
  the goal. SEO encompasses both the technical and
  creative elements required to improve rankings,
  drive traffic, and increase awareness in search
  engines.

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Search Engine Marketing (SEM)

• Search engine marketing, or SEM, is one of the
  most effective ways to grow your business in an
  increasingly competitive marketplace. Hence it is
  also called Paid Search Marketing.
• You may choose a single-point strategy like PPC,
  or go for a complete SEM strategy, including
  Display and Retargeting. Ensure to have this
  handled by a professional, as using wrong
  keywords can cause over-spending.

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Content marketing

• more Like SEO, content marketing is also a
  cost-effective growth strategy as content creates
  value for your current and potential audience.
• Content used to be presented in different
  formats, including blogs, white papers, e-books,
  case studies, how-to guides, qa articles, etc.
  Content today however requires to be more
  interactive to ensure engagement and higher
  conversions, like infographics, videos,
  calculators, quizzes, polls, etc.

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Social Media Marketing (SMM)

• Social Media Marketing or SMM is an offshoot of
  your SEM efforts. It involves driving traffic to
  your sites or business through social sites like
  Facebook, Instagram, Twitter, Pinterest, Google,
  LinkedIn, etc.
• Good content is shared and liked. So create and
  customize content for different social media
  platforms. Remember to be prolific and original
  you need to engage with users on a daily basis,
  at least four to five times a day. Your SMM
  efforts can be especially helpful for branding
  and driving sales.

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Digital Display Advertising

• This again is a subset of your SEM efforts. You
  may use a variety of display advertising formats
  to target potential audience - be it text, image,
  banner, rich-media, interactive or video ads.
• You can customize your message based on
  interests, content topics, or the position of the
  customer in the buying cycle.
• However, note that Digital Display Advertising is
  relatively costly. You need experts to drive good
  ROI for your business.

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Email marketing

• When you send a commercial message through email
  to a list of potential customers, the strategy is
  called Email Marketing.
• With an effective email marketing software, you
  can maintain email lists that are segregated
  based on several factors, including customers
  likes and dislikes, and spending habits. Remember
  to send personalized emails this helps to
  develop trust.