Basic seo definition

1
What is Search engine optimization???
2
SEO basic definition

• SEO
• Seo types
• Seo techniques
• Backlink
• Crawling
• Indexing
• Ranking

3
SEO Definition

• Seo means that searching of techniques getting
  traffic for direct , organic and paid search.

4
SEO Types of techniques

• Black hat Seo Techniques that search engines do
  not approve and attempt to minimize the effect
  of. These techniques are also known as
  spamdexing.
• White hat Seo Techniques that search engines
  recommend as part of a good design.

5
SEO types

• Search engine optimization are two types
• OFF Page Off page Seo including like-
• - Social media submission
• - Image submission
• - Video submission
• - Guest post etc.
• On Page On page Seo do the technical logic
  improve
• - H1 Tag
• - H2, H3 Tag
• - Meta Description ,Meta keyword
• - Title Tag

6
What is Backlink??

• Backlinks are incoming links to a webpage.
• Two types of backlinks
• - NoFollow backlink
• - DoFollow backlink
• An example of Nofollow Link
• lta hrefhttp//www.google.com/
  relnofollowgtGooglelt/agt
• An example of Nofollow Link
• lta hrefhttp//www.google.com/
  relDofollowgtGooglelt/agt

7
Crawling

• A search engine runs a software program called a
  spider to find content on the web.
• Google is constantly sending out "spiders" or
  "bots" which is a search engine's automatic
  navigator to discover which websites contain the
  most relevant information related to certain
  keywords.

8
Ranking

• Rankings in SEO refers to a websites position in
  the search engine results page.
• Ranking factors play a huge role in SEO and the
  overall digital marketing strategy of a website.
• Which your site passion check from tools like
• - SEO Book Rank Checker
• - Tiny Rocket Lab
• - Web CEO
• - Semrush

9
Indexing

• Collection of data used as bank to search through
  to find a match to a user fed query.
• Indexes contain the information on all the
  websites that Google (or any other search engine)
  was able to find.
• How to indexing ??
• The Google search results do the indexing on
  Country wise and local index.

10

• Index Result