How to turn web push notifications into success?

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How To Turn Web Push Notifications Into Success?
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(No Transcript)
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Focus Points

• Call to Action
• Deliver Relevant Content
• Personalization
• Leverage an Omni-channel approach
• Timing is key
• Keep it short and sweet
• Track results and optimize

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Call to Action

• The call to action should create -
• Demand and spark engagement.
• Directly link to an appropriate landing page or
  product page.
• Multivariate testing to identify the call to
  action.

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Deliver Relevant Content

• Providing relevant content to your target
  customer will measurably 
• Drive engagement
• Website conversions. 

Pushmaze.com
Keep in mind that 74 of online consumers get
frustrated with content that they consider
irrelevant.
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Personalization

• You can select key target segments and customize
  your web push notifications by several factors
  including language, location, browsing history
  and the customers individual stage in the path
  to purchase.

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Leverage an Omni-channel approach

• Connect data on your customers across channels
  from mobile to web analytics to obtain deep
  insights into your customers browsing patterns
  and behavior.  An Omni-channel approach can be
  especially effective when retargeting. 

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Timing is key

• The optimal time to send out your web pushes,
  consider the audiences time of day, day of the
  week/month and what might interest them most then.

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Keep it short and sweet

• The 70-character browser push notification limit
  helps with this, but you dont always have to
  fill all 70 characters if you dont need them.

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Track results and optimize

• Always measure the effectiveness of your web push
  notification campaigns. Experiment and see live
  results to optimize your strategy for your
  audiences.

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PushMaze is a self hosted web and mobile push
notifications service that lets you send
trackable push notifications via Firebase Cloud
Messaging (FCM). PushMaze allows you to reach
your users with web and mobile push notifications
on desktop browsers and android phones.