How to conduct a Competitors Analysis

1
How to conduct a Competitors Analysis
Most business owners would need to identify and
conduct research on who they are competing with
as part of their ongoing business survival
efforts.
2
What is a Competitors Analysis ?
Competitor analysis in marketing and strategic
management is an assessment of the strengths and
weaknesses of current and potential competitors.
Thisanalysis provides both an offensive and
defensive strategic context to identify
opportunities and threatsa
3
Types of competitors
These are competitors that offer very similar or
the same product and services as you do. Their
method of delivery and marketing might be
different than yours.
4
Classification of Competitors
1. Key national competitors 2. Key international
competitors 3. Substitutes 4. New entrants
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petitors-analysis/