Discuss the “TEN COMMANDMENTS” of Global Branding.

1

• Brand Management
• info_at_answersheets.in
• 91 95030-94040

2

•  
• Brand Management
•  
• 1.As a Management consultant give your
  comments on Burnol as a brand.
• 2. What do you understand by the concept of
  a Brand? Describe the characteristics
• of Brands.
• 3. a. Define the Brand Image. Explain the
  dimensions of Brand Image.
• b. What is meant by Brand Identity?
  Explain the different elements of Brand
  Identity.

3

• 4. Discuss in detail the different stages of
  brand building process.
• 5. a. What is Brand Audit? Explain its
  importance.
• b. Describe the two steps in brand
  audit.
• 6. Positioning is an outcome of our
  perceptions about the brand relative to the
• competing brands Discuss with
  examples.

4

• 7. How do consumers perceive and choose
  brands? Discuss.
• 8. What are the different phases of
  strategic brand management process?
• 9. Discuss the TEN COMMANDMENTS of Global
  Branding.
•  
•  

5

• www.answersheets.in
• info.answersheets_at_gmail.com
• info_at_answersheets.in
• 91 95030-94040