Data Control Technitic – Tesla Should Reconsider LiDAR - PowerPoint PPT Presentation

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Data Control Technitic – Tesla Should Reconsider LiDAR

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(1888 PressRelease) Data Control Technitic calls on Elon Musk to embrace LiDAR for Tesla’s foray into self-driving, semi-autonomous cars. – PowerPoint PPT presentation

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Title: Data Control Technitic – Tesla Should Reconsider LiDAR


1
Data Control Technitic Tesla Should Reconsider
LiDAR
(1888 PressRelease) Data Control Technitic calls
on Elon Musk to embrace LiDAR for Teslas foray
into self-driving, semi-autonomous cars. Hong
Kong-based automotive LiDAR innovator, Data
Control Technitic has called on Tesla
Incorporated CEO, Elon Musk to reconsider his
decision to eschew LiDAR technology in favor of
cameras and radar for the navigation solution at
the heart of the US companys self-driving and
semi-autonomous electric vehicles. Speaking at a
recent Beijing technology symposium, Data Control
Technitics Chief Technical Officer said LiDAR
was a critical component in the development of
safe self-driving systems but he was careful to
avoid criticizing the use of cameras. While we
see cameras playing a very important role in a
fully-integrated, next-generation self-driving
system, by themselves or solely in conjunction
with radar, their efficacy is severely limited in
the dark. As part of a fully-integrated system
alongside and in conjunction with LiDAR and
radar, cameras could be used to actually
recognize objects, something LiDAR cant do yet,
he added. Tesla has been the subject of
controversy in recent times after several
high-profile accidents involving its cars while
using its Autopilot mode but it maintains that
its cruise control function is the safest
currently in use.
2
With the prices of models in Teslas existing
lineup lodged firmly in the luxury bracket,
industry insiders believe Musk is reluctant to
increase costs by opting for a solution that
incorporates LiDAR which they say would almost
certainly raise Tesla cars sticker prices in the
showroom. Data Control Technitic said it will be
reviewing the OEM price of its flagship R1
solid-state LiDAR automotive sensor following the
latest upgrade which it says has realized some
cost savings potentially making it more
attractive and feasible to manufacturers. https/
/datacontroltechnitic.com
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