Digital Marketing Training Institute In Pune (1)

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Presentation on Digital Marketing
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What is Digital Marketing?

• Digital marketing refers to the
• process of advertising through
• digital channels such as search
• engines, websites, social media , email and
  mobile apps.

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Digital Marketing
SEM
E-MAIL MARKETING
SEO
SMO

• On page
• Off Page

• Free
• Paid

• Google Adword
• PPC

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Website Planning

• Domain name Domain name is an unique name that
  identifies a website.
• Hosting Hosting is a service providing space on
  the internet for websites.
• Search Engine It is a service that allows
  Internet users to search for content via WWW.
• Crawler It is a spider or a robot that helps in
  collecting data about the website.

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SEO (Search Engine Optimization)

• SEO helps in increasing the rank of our website
  and attracts organic traffic through goggle.
• It is widely used as it is flexible in nature and
  always updated.
• SEO consists of two techniques
• White Hat SEO
• Black Hat SEO

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On Page Activities of SEO

• Meta Tags Meta tag refers to data about data. It
  also consists of meta title which comprises of 55
  to 60 characters and meta description with 150 to
  160 characters.
• Keyword Research Analysis Google Adword keyword
  planner is one of the tools for the purpose of
  analysis in SEO.

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• Types of Keywords
• General keywords it is a collection of 1 to 2
  words.
• Short tail keywords it is a collection of 2 to 3
  words.
• Long tail keywords it is a collection of 3 to 4
  words.
• Seasonal keywords they are the mixture of both
  i.e. consists of long tail and short tail
  keywords.
• HTML Optimization It is a collection of multiple
  tags.
• Bold Tag
• Italic Tag
• Heading Tag
• Anchor tag

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• Link Optimization A good link structure means a
  better crawling and the link should be short ,
  neat and clean.
• Image Optimization Alt attribute is the most
  important attribute here as it refers to the
  relevant data as spider cant read images.
• 404 error or page not found error it is a client
  side error which means the web page we are trying
  to reach could not be found on the server due to
  improper updation.
• Canonical Tag represents original link and
  avoids duplication.

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• Xml site map it is an internal collection of all
  the links of the website. It is also important
  for the crawler to increase the speed.
• Robots.txt it acts as a security and gives
  instruction.
• Html site map It is important for the visitors
  to fetch data.

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SEO Concepts or Terms

• Bounce Rate Percentage of visitors that navigate
  away from the first page of the website.
• Keyword Density Percentage of times a keyword is
  used as compared to other words on the page. It
  should be 2 to 4.
• Sandbox Effect It undertakes the process of
  observation of the site.
• Google Penalty It is the negative impact on a
  websites search rankings.

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• Page Rank It is an algorithm used to rank
  website .
• Page Authority It predicts how well a specific
  page will rank on search rank.
• Inbound Links Links that are pointing to our
  site.
• Outbound Links Link that doesnt points our
  site.
• Link Farming It is a black hat SEO technique.
• Link Building It is a white hat SEO technique.
• Do Follow Links that are allowed to follow.
• No Follow Links that are not allowed to follow.

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Black Hat SEO

• Unrelated Keywords Avoid irrelevant keywords for
  extra page hits.
• Keyword Stacking and Stuffing Avoid repetition
  of keywords.
• Cloaking Represents relevant link but redirects
  to irrelevant link.
• Duplicate Content , comment spam and link farming
  should be avoided.
• Door way pages With the help of low quality
  content increasing the rank of the page.

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Google Algorithms

• Google Panda Feb 2011, checks quality content
  and increases rank.
• Google Penguin April 2012, checks quality back
  link follows webmaster rules.
• Humming Bird Sept 2013, Follows query gives
  relevant data by following keyword.
• Google Mobile Friendly Update 21 April 2015, it
  helps in increasing the rank on mobile if the
  website is 100 user friendly.
• Google EMD Sept 2012, checks data.
• Google Pigeon July 2014, local business rank.

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Off Page Activities

• Search Engine Submissions
• Directory SubmissionDone only for homepage
• Image Submission
• Social Bookmarking
• Classified Sites
• Press Release
• Blog Submissions
• Pdf Submissions
• Forum Posting
• Wordpress

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Tools

• Google Webmaster Tool It helps in displaying
  technical problems arising in the website.
• Google Analytical Tool The name itself suggests
  that the tool helps in the complete process of
  analysis.

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Social Media Marketing

• Facebook
• Twitter
• Google
• Google my Business
• LinkedIn
• YouTube

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SEM (Search Engine Marketing)

• PPC it refers to Pay Per Click
• Google Adword It is a paid form of advertisement
  to increase the ranking of the website.
• Search Network refers to what we search
• Display Networks Pop Ups
• Search with Display Network
• Video YouTube Promotions
• App Promotion Apps that we download
• Mobile Market ads that are displayed on mobile.
• Remarketing ad that gets stuck and displayed
  repetitively.

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Steps to Create Ad

• Campaign
• Adgroup
• Keywords
• Advertisement

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• Thank You!!
• -
  Muskan