Next Level Student Marketing (1)

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• Next Level Student Marketing
• Published By
• http//www.seedmarketingagency.com/

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• Promotional lanyards are one of the cheapest
  and simplest products to increase your brand
  exposure. Their value as a marketing tool is
  unparalleled, as they offer a straightforward
  method of putting your brand out on the streets,
  at arenas, events and anywhere you decide to
  target. Designing and producing a lanyard with
  effective campaign marketing ensures that you can
  operate within specific demographics and
  timeframes.
• Students are a very attractive group for those
  in the marketing and advertising industry. During
  the start of term in the later months of the year
  (September onwards) students began to rapidly
  flock to their new Universities. Cities can see a
  drastic increase in population with many large
  universities boasting towards the healthy end of
  5,000 new students per year. In somewhere like
  London which has well over 50 centres for higher
  education, this influx represents both a market
  to be tapped and tools to be used.
  https//www.seedmarketingagency.com/students/
  Have a look at for more info on this.

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• Students themselves will be targeted by
  marketing companies undoubtedly, but they can in
  themselves become a marketing tool to be
  exploited. Fresher's Fairs are popular
  conventions that operate in the starting weeks of
  the University term, for which the societies and
  organisations hope to recruit new members but
  local businesses also maintain a presence here.
  There is a big "freebie" culture at these Fairs,
  in which the students try to collect as many free
  gifts from local businesses as possible. From
  vouchers and coupons to clothing and technology,
  businesses hope to snare their future business.
• Lanyards are very popular gifts to give away as
  students are likely to continue using them in the
  early weeks of term. Added keys, cards and flash
  drives that need to be carried away make lanyards
  an attractive solution to this problem. Branding
  your lanyard and giving it away at these Fairs
  opens up a whole city of brand exposure, as the
  students explore their new homes wearing your
  company colours, slogan and logo around their
  necks. Do you want to learn more? Visit
  https//www.seedmarketingagency.com/case-study/aso
  s-blank-canvas/ .

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• The introduction of a new brand to students can
  also be the pendulum which swings their decision.
  If you are one of two bars on the high street,
  one of which the students have never heard of and
  one of which was giving them free lanyards at
  their Fresher's Fair they're going to,
  consciously or not, choose the brand that they
  know. Unless there is a significant difference in
  price, quality or service then the same
  psychological rules will apply when it comes to
  retail, catering or any other monetised business.
• Tapping into a fashionable design or appearance
  at the time can lead to students choosing to wear
  their lanyards beyond the time limit of the
  gimmick sensitivity at the start of term.
  Established brands with a good presence will
  enjoy more success here, but with the right
  design any brand can achieve this end. Lanyards
  represent a unique opportunity to establish this
  exposure within the price bracket. Giving away
  more functional accessories and clothing like
  t-shirts and bags might be more impacting, but
  the costs will be significantly higher and along
  with it, the risk. Checkout http//www.seedmarketi
  ngagency.com/youth-marketing/ for more info.

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• Summary
• Seed marketing are a global student marketing
  agency specialising in creative, student led
  campaigns for brands like Spotify, ASOS and Nike.
  They activate in most major markets leading the
  local and global student strategy for some of the
  biggest brands in the world.
• Visit this site to learn more
• http//www.seedmarketingagency.com/