digital marketing course

1
(No Transcript)
2
All About BaseCamp Digital
UNCOMPLICATE. UNBLUR. UNDERSTAND. The digital
landscape today is ever expanding with newer ways
of reaching and engaging with the audience.
Technology advancements, big data, new channels -
all these seem to add to the complexity. At
Basecamp Digital, we believe that while the
digital media landscape is big, overwhelming and
massive, understanding it neednt be.   Our aim
at Basecamp Digital is to simplify this world,
de-mystify it and help you get a core
understanding of the way it works. For those who
want to delve deeper, we can help guide you on
your way higher with extensive training sessions.
If you are unsure what plan would be right for
you, head here and tell us a little about
yourself so that we can help you choose the right
one.
3
Founder Coach BaseCamp
Digital
Before becoming the independent entrepreneur he
is today, Patel was an integral part of a number
of big companies. To begin with, he headed FMCG
Retail verticals at Facebook India working with
the top FMCG companies. His next big footprint
was left as MD, India Middle East, at Komli
Media. Under his leadership, the firm became one
of the Top 5 players in terms of revenue in the
Display market. Hardly cooling his heels after
a successful run as MD, Patel donned the hat of
Marketing Wiz. With 14 years of industry
experience up his sleeve, he has ideated,
executed and celebrated several campaigns at
Yahoo! India, planned big-ticket innovations at
Hindustan Unilever, PG and Citibank. He has also
handled Sales for The Times of India Group. He
was awarded the Yahoo! Ratna for the year 2007,
the most prestigious award in Y! India. He has
completed his Senior Executive Management course
from Indian School of Business (ISB) in
affiliation with The Wharton, Kellogg FDC
Business School. He also holds a Post Graduate
degree in Marketing from Mumbai.   To blur the
serious businessman/academician image of his in
your head, youll be surprised to know that he is
an immense Formula 1 and Kurt Cobain fan! But
versatile and multi-talented as he is, his
profile is not complete without mentioning the
most important qualification- that of a dutiful
dad!  
4
BaseCamp Courses
5

• Campfire- Fresher Course
• An introduction to the world of digital
  marketing. If the world of digital marketing
  seems big and complex to you, thats probably
  true. At Basecamp Digital, we help beginners get
  an overview to the digital landscape of today, 
• From SEO, display and content marketing to how
  one can leverage the power of social media for
  marketing, we cover everything.
• A 16 hours session spread across weekends,
  Campfire is a great way to understand how the
  various facets of the digital landscape work. Our
  focus is to build a strong base and understanding
  of digital marketing.
• Who is it meant for?
• Students
• Graduates
• Aspiring Digital Marketers  
•  
• Our Course Enables you to!
• Macro level understanding of Digital Marketing
  and Strategy
• Live hands on experience of Digital Advertising
  platform
• Working understanding of Analytics and Reporting
• Add Digital Media as part of your Media offering
  in traditional company
• Explore new avenues in career with Digital
  organisations
•  

6

• The Hike- Advance Course
• Know the basics of digital marketing and want to
  dive deeper? Heres what you need. With Hike up,
  we go in-depth into the various aspects of
  digital marketing and online channels. From
  developing effective email and social media
  campaigns, to analysing and evaluating data to
  what makes an effective digital strategy, this
  advanced course is spread across 40 hours to make
  sure you get what it takes to jump into the world
  of digital marketing.
• Who is it meant for?
• Sales Marketing Professionals
• Digital Marketing Professionals
• Professional with Traditional Marketing
  Background
• Business owners Entrepreneurs
• Family Owned Business
• Others ( IT, BPO, Creative, PR Communication
  Professionals)
•  
• Our Course Enables you to!
• Detailed understanding about Digital Marketing
• Planning of Digital Media Strategy
• Managing Digital Media campaigns on different
  Platforms Tools
• Understanding about Technical aspects of Digital
  Medium
• Gain Live Hands on Experience on Digital
  Platforms
• Accelerate your career in Digital Industry
• Start your own venture in Digital Industry

7
BaseCamp Digital Courses

• The High Peak- Corporate Training
• Empower the next generation of leaders in your
  organisation with the power of digital marketing.
  Our corporate programs are customised to the
  needs of your organisation and focuses on the
  techniques and strategies essential to your
  business. The sessions include a walkthrough of
  all aspects of digital, social, and interactive
  media combined with the how-tos on developing
  digital media strategies and implementation. Opt
  for the standard course plan or chalk out an
  entirely customised session tailor made for your
  team specifically.
• Who is it meant for?
• CXOs
• Sales Marketing Team
• Finance Team
• HR Team
• CRM Team
• Our Course Enables you to!
• Complete understanding about Digital Marketing
  Strategy
• Planning of Digital Media Strategy, Pricing
  matrix, Analytics and Reporting
• Managing Digital Media campaigns on different
  Platforms Tools
• Understanding about Technical aspects of Digital
  Medium
• Gain Live Hands on Experience on Digital
  Platforms
•  

8
BaseCamp Digital Courses

•  The Programmatic Ecosystem
• The real meaning of programmatic, real-time
  advertising is still a mystery to many in the
  media and marketing industry despite its rapid
  growth. Programmatic ad buying is not just an
  advertising technology right now. It has become a
  key marketing tactic for brands to be seen in
  this ever-growing competitive digital space. Join
  our course and learn everything right from
  programmatic ecosystem to buying strategies to
  campaign setup and optimization which will help
  you design more scalable, efficient and precise
  digital campaigns.
• Who is it meant for?
• Sales Marketing Professionals
• Digital Marketing Professionals
• Professional with Traditional Marketing
  Background
• Business owners Entrepreneurs
• Family Owned Business
• Others ( IT, BPO, Creative, PR Communication
  Professionals)
• Our Course Enables you to!
• Understand different aspects of Programmatics
• Select right platform for your business
• Take better buying decisions
• Understand the role of DSP, SSP, DMP etc.
  platforms

9
BaseCamp Digital Courses

• Sales Negotiations
• Negotiation is the most important skill in
  business. You can negotiate pretty much
  everything in life. It doesnt necessarily have
  to be money, it can also be time or commitment
  from someone else.
• This training will improve your salespeoples
  skills to lead conversations and negotiations
  with customers in a way that they always achieve
  a mutually beneficial win-win result. Join our
  course and develop skills that keep margins,
  profitability, and customer satisfaction high.
• Who is it meant for?
• Sales Marketing Professionals
• Digital Marketing Professionals
• Media Planners Buyers
• Business Owners Entrepreneurs
• Our Course enables you to
• Become a better Sales Person Negotiator
• Project accurate forecasting
• Prepare Strong Sales Pipeline
• Walk in to Negotiation confidently
• Create a win-win situation

10
Corporate Affiliations
Every organization features innumerable
challenges. At BaseCamp Digital, our customized
programs, research and practical approaches
address these provocations in a very unique way.
We see custom programming as a partnership,
leveraging collaboration to create an effective
experience. Our training helps prepare your team
for high-level marketing positions by equipping
them with solid knowledge about the latest tools
and techniques and best industry practices.
Partnering with BaseCamp Digital will enable
you to work with us to identify specific
solutions for your organization's professional
development needs, learn how we design and
develop our programs in collaboration with you to
solve develop cutting-edge strategies tactics
to address the obstacles.
11
Educational Affiliations
Students need an integrated approach and the
right knowledge to prepare for their career. The
traditional way of one-off workshops and
stand-alone internships don't suffice
anymore. Our unique value addition lies in the
ability to integrate our courses in their
curriculum to help them bridge both the
aspirational and the practical.  We collaborate
with colleges as Education Partners on a
strategic level and introduce our courses to help
them prepare for the future. We are excited to
bring to you a selection of executive education
programs developed and administered with our
educational partners, bringing you the best of
our combined knowledge, thought leadership,
resources, and expertise from brands like Yahoo,
Facebook etc. Explore in-person and online
partnership programs and join us in executive
education that brings together the industry
leaders in the Digital World. An investment with
an immediate return on learning and lasting
impact.
12
Stories To Share
We take pride in Great Achievements looking
forward for more such!
Far too many speakers train the aspiring
candidates for Digital Marketing Courses, but the
value quality delivered by BaseCamp Digital is
unique eminent. The course content was truly
cutting-edge and customized as per our
requirements. Its all about value for us and
Pritesh Patel has provided us with significant
mileage to my team. Gulshan Verma- Chief Revenue
Officer- Times Internet
13
Stories To Share
It was an absolute privilege to attend these
digital learning sessions under the guidance of
Pritesh Patel. At an onset, I would like to thank
you for conducting these sessions in a very
comfortable environment. In terms of content, we
discussed Ad tags, DSP, SSP, DMP, which helped
me understand the different layers between the
publisher and the advertiser. The sessions for
Content and Native Advertising were very
informative, and I got a clear differentiation
perspective between both of them. Akhilesh
Garde Economic Times Pritesh is a great mentor
and a guide with excellent understanding about
the digital landscape .He uses a blend of
digital, technical and humanistic approach in the
sessions towards imparting knowledge to one and
all attending his course. In just four short
weeks, we gained good digital insights from him
that I will imbibe it now and in the months to
come.These short sessions are great for anyone.
I highly recommend it. Shaily chhabra
14
Stories To Share
Undoubtedly one of the best digital learning and
interactive sessions conducted by Mr. Pritesh
Patel, founder of Basecamp, he is the most
experienced person, in the digital marketing
space and the best thing was the sharing of case
studies and teaching by real-life examples. Im
thankful to Mr. Pritesh Patel, for giving such a
good and vast knowledge of Digital
marketing. Shafi GujratiSr- Manager Sales