Significant things need to know about Enterprise Ad server

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Significant things to know about the Enterprise
Ad Server
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Enterprise Adserver

• Enterprise Ad Server, the excellent solution
  for serving the needs for the online campaigns to
  efficiently run the ads on websites, mobile
  screens etc.
• It is a package of tools and plugins are very
  much required for setting up an ad network which
  includes SSP (Supply Side Platform), DSP (Domain
  Side Platform) integrated with XML feed features,
  professional ad server, and affiliate the
  features to have the in-game ad plugin.
• The advanced targeting techniques, delivery
  capping, and the latest RTB technologies are
  built to ensure delivering the optimistic results
  on both the operations and revenues.

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• The scalable solutions are provided to
  manage, deliver, measure and optimize the ad
  serving across all the display channels.
• It delivers all formats from the video (in
  stream/out stream) to native and mobile.
• Its a new kind of ad server which not only
  provides the sophisticated ad creation, campaign
  delivery, management and campaign reporting but
  also it offers the privacy-by-design technology.
• Enterprise Ad Server for Advertisers is
  designed to be used by the marketing operations
  team or ad agency in order to run both the
  targeted and non-targeted campaigns.

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Affiliate features

• This provides more revenues for the product
  owners by making him subscribe the packages to
  other business units who want to put their own
  network on a fixed subscription amount for a
  particular period.
• The product owner obviously has the central
  control over his subscriptions.

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• Real-time targeting and re-targeting
• When you have your own online media
  enterprise, you could keep track the visitors of
  the site based on various factors like interests,
  behaviours etc.
• When you track, target and serving the ads in
  real time will be much easy when you choose the
  right ad server.

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• Real-time bidding
• This technology of optimization facilitates
  both the advertisers and publishers by targeting
  the users dynamically and that helps the
  advertisers to pay only for the valuable users
  and earn more ROI.
• Publishers can earn through the highest paying
  advertisers.

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• Dynamic alert systems
• This helps in to communicate with the
  advertisers and publishers and updates them on
  the daily happenings within the system.
• This is very useful to take the decision in
  real-time and can instantly make the
  communication within the ad network.
• There are so many useful features are
  available in Enterprise Ad server and also you
  can get the additional plugins based on your
  requirements.
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