How to Create Successful Campaign With Visual Website Optimizer

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Notify Visitors
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A/B Testing
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What it does

• A/B Testing or Split Testing is the process of
  comparing multiple variations or design of
  webpage to see which one performs better with
  your target audience. You can test anything from
  your landing pages, like images, call to action,
  structure, videos, headline and ads.

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Works for Informed Decisions
A/B-testing can help you make informed
decisions about your marketing strategies and get
the most out of your Web traffic.
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Benefits of A/B Testing
Low Bounce Rate Reduced Risk High
Conversion More Sales and Revenue Easy
Analysis Elimination of any Guess work
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Things to avoid in A/B Testing
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Running test for too long time
Testing too many elements at once
Using very low traffic for test
Not Tracking External Factors
Not measuring the entire funnel
Not Monitoring test when theyre in progress
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9 Steps to a Successful Testing Campaign
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Have a clear test plan
Determine the time span to run the best
Define KPIs
Measure Traffic and Conversion rates
Identity your elements
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Install and deploy different test scenario
Determine target and conversion goals
Perform updates on finding
Conduct follow-up tests
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What exactly should I be Testing

• Images
• Length
• Content
• Structure
• Videos

• Headline
• Sub Headlines
• Colors
• Call to Action

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Experiment to uncover customer insights and
create high performing experiences
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