10 Ways to Get Better Results at Trade Shows

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10 Ways to Get Better Results at Trade Shows
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• Participating as an exhibitor in trade shows can
  get amazing results for any company. If you are
  exhibiting, here are 10 ways to get a better
  result at a trade show.

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• Beg and coax the shows press people to give you
  a media list. It doesnt matter if itsprevious
  years as most media come every year.
• 2. After getting the list, create a press release
  on what your booth offers and what giveaways
  youll be providing. Remember to include your
  booth location.

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• 3. Wait for a week. Then pitch media who youve
  not heard from but wanted to visit your booth and
  do an interview. Five out of 10 times the
  reporter will not show up at the booth at the
  time you agreed on, so ensure you get a cell
  phone for follow up at the show.
• 4. As media people wander around at the show,
  its important that at least one of the booth
  hosts can do interviews if asked on the spot.

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• 5. Use a DVD or flash drive to provide press
  materials. Keep extras at the booth and have the
  same items in your online press room.
• 6. When you have big news, stage a press briefing
  at the booth. Elaborate press conferences at
  trade shows are not usually successful. Ensure
  you put the press release on the wire at the same
  time.

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• 7. Speak to the editor of the shows magazine 2-3
  months in advance and give them a well-written
  article on what you will be debuting at the show.
  
• 8. Ensure you do interview rehearsals with the
  client pre-show so that they have all the message
  points down pat.

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1. Roam the lobby looking for people wearing media
   name tags or hang out at the press room door to
   nab reporters. Youre possibly not going to get
   invited in.
2. As you return home, send the press releases from
   the show to important media you missed with a
   handwritten apology note saying youre sorry you
   missed each other and would they be interested in
   a telephone interview.

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CA 90265 [phone]