5 Most Common Web Design Mistakes Small Businesses Make

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5 Most Common Web Design Mistakes Small
Businesses Make

• In todays world, almost all businesses
  require websites to gain new customers and
  maintain a smooth client relationship. As a
  business owner, web design mistakes are
  something that you would want to avoid.
• An effective small business website generally
  comes with
• Responsive Design easily viewable and usable
• Minimalism fewer pages, with simpler designs

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• User-friendly experience comfortable for
  users
• Attractive content simple, easy to get and
  informative at the same time
• But crucial web design mistakes hamper your
  business websites ability to meet the
  above-mentioned criteria. Some of the common
  web design mistakes that small business make
  are

• Terrible Call to Action (CTA)
• Lack of call to action or no call to action is a
  terrible mistake found on many small business
  websites.
• Call to action guides visitors to do
  something. In a way, it is a gateway to your
  business. A good website should tell you
• What to do
• Where to go
• CTA should
• Guide users well
• Be concise

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• Be as simple as possible rather than creative
• Some well-known examples of CTA are Get Started
  for Free, Sign Up, Contact Us, Download Now,
  Subscribe etc.

• Search Engine Optimization Deficiency
• Search engine rankings are based on Search
  Engine Optimization techniques. A good website
  must follow proper SEO techniques for the
  business to flourish. Often, when you do not
  create website adhering to SEO techniques, it
  results into poor search engine performance.
  Here are some design mistakes that can hurt
  your SEO
• Missing H1 Tags
• Very often website designers and developers try
  to emphasize on the outlook of a website and
  ignore essential SEO elements. Removing an H1 tag
  is one of them. No matter how amazing the
  site looks, it wont appear in the search
  engines because of the missing H1 tag. Use a
  descriptive H1 tag with target keyword.
• Large Images and Media Files
• If we consider the latest web design trends,
  images and videos certainly enhance the beauty of
  a website, but they may also affect the site
  speed. Google rewards

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• sites that load faster. You can use tools like
  Google Pagespeed Insights Test and Screaming Frog
  to identify if the page contains large images and
  media files. It is possible to re-upload the
  resized or compressed media files upon
  identification.
• Pop-ups
• Pop-ups can negatively impact SEO. So, you should
  reconsider pop-up strategies if visitors dont
  find those user-friendly.
• Text in Images
• Search engines generally dont read texts
  overlaid on images. Some websites include
  important titles or headings inside images. This
  is a bad practice and you should avoid it. Even
  if your image contains some text, restate that
  text content on your page.
• Infinite Scroll
• Infinite scroll is harmful for SEO. Search Engine
  robots only see the content that is primarily
  visible on the website. It doesnt see the
  remaining elements that would load through
  infinite scrolling. Hence it has effects on SEO.
  But one can also make infinite scrolls
  search-friendly.
• Thin Content

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• Thin contents makes your websites SEO
  suffer. Common thin content related mistakes
  are
• Not having enough detail information on your
  product or service pages. There is a higher
  chance of visitors turning into customers if
  descriptive content is present on these pages.
• Listing multiple products or services on one page
  confuses the search engine regarding what the
  page is about.
• Search engines do not like plagiarized content.
  Also, content full of grammatical mistakes hurts
  the user experience of your website, which in
  turn affects the SEO.
• You need to keep these critical SEO
  elements in mind while working on a new website
  or redesigning one.

3) Difficulty in Finding Contact Info It is well
said that, If you are hard to connect, people
may not connect at all! Customers need to
get in touch with the business owners
often and thus, providing correct contact
information stands of importance. You can
show the contact information clearly in the
header or footer or on a dedicated contact
page.
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Providing as many contact details as possible
(including your social media links) works as a
trust factor for your customers. All the contact
information it should be convenient and easy to
find.
4) Poor Mobile Site Experience Poor mobile site
experience is another mistake that people make
often. People today are dependent on mobile
devices and use it a lot to access the internet.
So, with the number of mobile site visitors
increasing with each passing day, you
should take the responsive websites seriously to
reach more people. 67 of users prefer buying
products from mobile-friendly sites. 40 users
have changed to a competitors website due to
facing poor mobile experience. So, if your small
business website isnt mobile responsive, its
high time to change that.
5) Lacking Content Quality Content quality should
be the prime concern while designing the website.
Some key concerns might be
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• Sometimes the content is lengthy and irrelevant.
  It drives away the customers. Sometimes it is not
  enough to provide information to the customer.
• You should use images should to create better
  content. But irrelevant images also ruin the
  quality of the content instead.
• It is important to take care of Poor use of
  whitespace. Ads in wrong places are also a matter
  of concern.
• The topic and tone of your content must be
  suitable for your target audience.
• Conclusion
• There are many some other web design mistakes
  apart from the ones mentioned above. The above
  ones are very common and easy to fix. You can
  handle them in the first place by taking care of
  the small things.
• There is no better time to look at your web
  strategy than right now. Start fixing the errors
  today and attain greater success!
• Originally Posted Here