Construction Services

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Best Construction Marketing Ideas from the Pros
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• Join an Industry Association
• The best way to gain traction in your marketing
  efforts is to join an industry association. These
  are resource hubs and can offer quality
  connections that will lead to business success.
  This is especially true in construction because
  all work is built on relationships and
  reputations. Added bonus Associations often
  allow their members/supporters advertising and
  marketing resources at low or no cost!

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2. Manage Your Social Media Wisely We all know
how important social media marketing is for small
businesses, but are you really using your
platforms to their full potential? With
Hootsuite, you can save time and keep your social
media presence active by scheduling your posts
and curating fabulous content across all your
profiles. Then you can use Hootsuites analytics
tools to see the impact of your efforts.
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3. Focus on a Niche From a proposition
perspective, niche construction companies are
deeply embedded and focused on delivery of a
specific type of projectbe that residential
property for high streets, specialist school
construction, or perhaps work / live property in
major cities. By rooting a strong proposition and
niche, construction companies are then able to
talk to new and potential customers about their
USP, and that is what they are known for in the
market. Therefore, when it comes to marketing
their services, the construction company would
find it much easier.
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4. Work to Develop Your Brand I have worked with
two construction companies and the most
successful marketing idea they implementedthat
made the most impact for their revenue and
increase in workwas creating a brand. They took
the time and invested money into creating a logo
and brand that stood out from their competitors.
Overnight their company changed. They were
attracting the right clients, can now charge what
they are worth without anyone balking, and
lastly, they are far more confident about their
company and future direction.
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5. Run a Facebook Promotion A fun and unique
spin I do for clients is run a Facebook campaign
for targeted cities to homeowners. I then create
a Facebook ad stating if you call us for your
home improvement estimate, its totally free same
day and the first five get a 10 gift card. Its
a great way to generate buzz for our company and
great for the area because you can get likes and
shares generating.
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