SEO Consulting Services - PowerPoint PPT Presentation

About This Presentation
Title:

SEO Consulting Services

Description:

The Wright SEO offer businesses a free SEO review to give them more information about their current website SEO ranking, as well as providing an insight into their services and the strategies they think will work best for you. They aim to push your website to the top of the search engines and drive leads to your site. – PowerPoint PPT presentation

Number of Views:13
Slides: 8
Provided by: thewrightseo
Category:
Tags:

less

Transcript and Presenter's Notes

Title: SEO Consulting Services


1
  • SEO Consulting Services
  • Published by
  • https//www.thewrightseo.ie/

2
  • There's been much fuss lately as to the need for
    Search Engine Optimization of the right kind
    some will tell you that to be effective SEO has
    to be "organic" others will swear by the power
    of using the right software, coincidentally,
    their software. Then there are those who say that
    if you find the right "niche market", the world
    will beat a path to your door and leave their
    money when they get there. I even spoke with a
    fellow yesterday who claimed that if you only
    launched new sites when the moon was full...
    well, that's a whole other story. Visit The
    Wright SEO
  • Where there is less conjecture is in the dire
    consequences possible as a result of using the
    wrong kind of optimization. Horror stories abound
    of the million dollar investments that have
    simply gone down the drain when Google and the
    rest decided that the optimizers had cheated in
    their enthusiastic rush for the top. The early
    techniques of getting a website to the top of the
    search engine results (link farms, cross linking,
    doorway pages, keyword stuffing, and all the
    rest) have slowly been made ineffectual by the
    steadily rising sophistication of the search
    engine administrators,(and the algorithms they
    employ to keep the race fair and assure relevant
    search results).

3
  • So what is good SEO?
  • We could, perhaps, define SEO by function we
    could talk about the actions which bring about
    the optimization. First there's research, hour
    upon hour of research must be performed for each
    account. With such items as industry research
    (what's the competition up to?), keyword research
    (how big is the market for this
    product/service?), competition research (how many
    others are already vying for this market?),
    marketing research (who else has already done
    this before and what did they discover that I
    better know about too?) Many hours, days, and
    sometimes weeks can be spent getting a clear
    visualization of a plan before the actual project
    can ever begin.

4
  • To even start a website without the proper
    research is a guarantee that
  •  
  • nobody will ever link to your site (World's Worst
    Web Sites, excluded)
  • nobody, except maybe your mother, will likely see
    your website
  • your investment and business venture will
    fail-miserably
  • you will never be found in the major search
    engines and
  • your results will match your research (00).
  •  
  • We could approach the question of SEO from the
    perspective of form. Every site is constructed
    differently, designed differently, laid out
    differently, has a unique way with which it
    interacts with visitors, and targets those
    visitors differently. These are all factors that
    are considered during the research performed
    prior to laying out a raison d'être for
    optimization.

5
  • Architect Louis Sullivan, argued that a
    building's purpose should determine its design,
    stating emphatically that "Form follows
    function." Shortly after, his student, Frank
    Lloyd Wright argued, "Form and function should be
    one, joined in a spiritual union." Although
    Sullivan and Wright were speaking of architecture
    as it relates to concrete and steel buildings,
    there's an architecture which goes into the
    design of a website that, when done well, echoes
    Wright's observation very nicely. Check
    https//www.thewrightseo.ie/

6
  • Good SEO will see to the writing or rewriting of
    the content on each page to effectively work in
    all targeted keyword phrases. A professional
    web-copywriter will be able to take the SEO
    recommendations for keyword usage and incorporate
    them into existing content in a way that reads
    naturally (i.e. does not look like you jammed
    keywords here and there) and has the ability to
    convert your visitors into paying customers. This
    is no small order and if it is not performed
    well, the site will remain just another pretty
    page that nobody ever sees. Or, worse yet, your
    site will attract lots of visitors but they will
    become confused by the copy and fly off to the
    next site without ever taking the desired actions
    (sign up, buy, make contact).It requires a
    thorough understanding of html along with all the
    rest of the coding and scripting languages which
    make up a modern web page, as well as the ability
    to move it to a separate file and importing it,
    when feasible, or trimming it to it's bare
    essentials without changing the look and/or
    function of the page itself.

7
  • Summary
  • The Wright SEO offer businesses a free SEO review
    to give them more information about their current
    website SEO ranking, as well as providing an
    insight into their services and the strategies
    they think will work best for you. They aim to
    push your website to the top of the search
    engines and drive leads to your site.
  • Visit this site to learn more
  • https//www.thewrightseo.ie/
Write a Comment
User Comments (0)
About PowerShow.com