15 Ways to Reduce Website’s Bounce Rate

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15 Ways to Reduce Websites Bounce Rate
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1) Notice Page Load Time

• The quality of content never matters if a viewer
  is unable to see it immediately.
• Page load time becomes crucial on mobile devices
  because slow page loading irritates the user and
  thus bounce rate happens.

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2) Get Easy Site Search Feature

• Site search is an extremely useful tool and that
  can be helpful in reducing the bounce rate.

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3) User-friendly Navigation

•  Ensure youre providing easy navigation to your
  users.
• Also ensure when your user is entering your site,
  theyre getting a clear direction of where the
  content is.
• Navigation should be completely user-friendly.

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4) Ensure Engaging Design

• If your website has a good website design, your
  chances of building trust among users will be
  more.
• Users dont spend enough time if a website looks
  inappropriate and hard to connect with the
  audiences.
• Along with a nice user experience, and easy
  navigation, make sure youre including a nice web
  design to your website.

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5) Never Forget Mobile Responsiveness

• Mobile experience is being more important than
  desktop experience nowadays.
• So, always keep mobile top-of-mind when trying to
  reduce bounce rate.

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6) Focus on Readability

• Ensure your web page content curation is
  perfectly readable.
• A big chunk of content is never welcome and when
  this happens, users generally skip even worthy
  content.
• You can use tool like readability.io.

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7) Keep Shorter Paragraphs

• One of the primary things that help with the
  overall readability of a site is the length of
  the content.
• Shorter paragraphs are also helpful in reducing
  the bounce rate as it increases the intent of
  readers to carry on the reading.

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8) Include Different Sorts of Content

• You shouldnt use one type of content rather use
  multiple sorts of content.
• When youre looking forward to increase the
  readability of the content, make sure youre
  using various types of content.
• Post Video content, high quality and other
  content variations on your web page.

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9) Use Relevant Keywords

• Every site includes on-page optimization and
  there you include keywords to your website.
• You can use Google Keyword Planner to find
  relevant keywords.

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10) Target Right Audience

• Like relevant keywords and other factors, you
  should target the right users
• Spot out the core target audience of your website
  and prepare content that drives them.
• Target specific groups and people who can be your
  immediate users.

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11) Limit Distracting Ads

• Ads appear anywhere and everywhere on digital
  platforms.
• Start removing or restrict them from entering
  your site.
• The placement of static ads should be kept
  reserved on the sides of web pages rather on the
  top or middle of the web page.

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12) Remove Broken Links

•  If a user is experiencing a large number of
  broken links on your site, the user will surely
  move away.
• If you want to locate all broken links use Google
  Search Console or with the web scraper Screaming
  Frog.

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13) Prepare A Solid Internal Link Strategy

• Make worthy internal links so that user can
  easily navigate to what section of the website
  they are looking for and enjoy their site
  experience.
• Apart from making worthy internal links, ensure
  they open in a new tab.
• It will also enhance user experience and reduce
  bounce rate.

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14) Post Blogs Frequently

• Is your website having a blog page?
• If no then add it soon.
• Include a variety of blogs to provide a different
  type of content.
• This will create interests among your users and
  they will stay for more time on your website.

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15) Use Google Analytics Other Tools

• Google Analytics tracks
• Time on site.
• Bounce rate.
• Pages per session.
• HotJar provides heat mapping and visitor
  recording so that you can all the activities made
  by the users in a certain time period.

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About DSIM

• Delhi School of Internet Marketing is Indias
  Premier Digital Marketing Training Institute
  delivering training to professionals,
  entrepreneurs and job-seekers, The institute
  offers Masters in Digital Marketing, making
  individuals learn how to do marketing online. It
  offers Digital Marketing course in Bangalore,
  Pune, Hyderabad , Delhi all over India. It also
  offers the best Digital Marketing course in
  Bangalore. 
• DSIM blog has been brought under the same. Its
  an effort to give readers the most up-to-date,
  reliable information, so that they can step up
  their marketing strategies.