Golang Ecommerce Platform

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Golang based Ecommerce platform for a Beauty
Products Company.
2
Business Problem

• Client is a key player in the online beauty and
  Cosmetic Products market. Their challenges were
• Their Magento ecommerce Platform performance is
  slow leading to poor customer experience.
• The brand wishes to expand to US and UK markets
  but platform has limited scalability.
• The features and functionalities of the existing
  Magento ecommerce platform are outdated.
• Platform does not provide any customer insights
  which can help improve sales further.

3
Technology Solution

• We used Golang to develop an ecommerce platform.
  Golang is a suitable choice for an Ecommerce
  platform because 
• Golang has clean syntax with text-based workflow,
  minimalistic design, and precise language
  specification.
• Golang makes maintainability of code less
  expensive and the development process faster.
  This means that the platform is up and running in
  no time.
• The Golang ecommerce platform is best for fast
  page load speed due to Golangs inherent speed in
  performance.
• Golangs garbage collection process, unlike other
  languages, does not strain the CPU memory, again
  leading to a faster-performing page.
• The Golang ecommerce platform is also able to
  handle the incoming requests faster by freeing up
  hardware and Network resources for users.

4
Data Analytics

• Powered by Hadoop the platform also provides Big
  Data Analytics functions such as
• Predict customers buying pattern, by analyzing
  past interests.
• Determine the highest price a customer will pay
  for a product.
• Target recommendations and promotions for
  individual clients.
• Practice better price management for improved
  revenue.
• Reduce fraud to prevent losses.
• Improve supply chain management.
• Enhance business intelligence.

5
Business Benefits

• Post implementation of this solution the client
  reported the following benefits
• Customer feedback complaints regarding slow page
  load time are 0.
• 20 higher Sales in new markets than earlier
  markets in the same time frame.
• 30 rise in Brand awareness amongst target
  customers.

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