Decoding the denim market for 2018

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Denim Dream

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Over a period of last three to four years, denim
has evolved from a staple workwear essential to a
more transitional piece of clothing. Recent
seasons have seen details such as ruffled trims,
worn-out textures, embellished surfaces, and
dramatic silhouettes replace the long sitting
skinny jeans market. It is safe to now say that
skinny jeans are losing their market share after
enjoying a good 10-year long commercial
stronghold. Tonal skin fit jeans are being
replaced by cropped and flared versions that are
pronounced with ornamental patchwork and
utilitarian details. Another trend to take into
consideration here is the extremely viable
denim-on-denim look, which never really goes away
from the fashion scene, but which saw a major
revival in the previous season by experimentation
on casual, daywear styles and more sombre, power
suiting inspired looks. There is a demand in the
market for more transitional pieces and both
designers and brands alike, are paying heed to
this gap by introducing styles that can
seamlessly evolve from workwear to daywear to
nightwear, as the situation suggests. With the
menswear and womenswear shows past us, Team FFT
has rounded up some of the directional trends
under the denim category, focusing on the
silhouettes, techniques and treatments being
given to this versatile fabric for the upcoming
Fall/Winter 2018-19 season.
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Denim Dream
White Wash As observed in the recent past, there
has been a considerable decline in the variants
of washes, when it comes to jeans. The trend has
tilted more towards solid colour palettes with
variations being introduced by means of patchwork
or other details. Apart from being a directional
colour for the entire season, white has made its
mark in the denim sector as well. Bleached out
and all-white denims make a considerable chunk of
the market share keeping, with pace S/S 2018 and
carrying forward to F/W 2018-19 as well.
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Denim Dream
White Wash
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Denim Dream
Hemming Way For the approaching winter season,
designers and high-fashion brands are placing
their bets on the hem. Jeans receive eye-catching
details and quirky embellishments on the bottom,
ranging from, but not limited to, frays for a raw
and jagged look, ruffled trims, embroidered
patches and more experimental concepts such as
seashells over the cuffs, as suggested by Tory
Burch. At Junya Watanbe, denim bottoms were
adorned with colour, blocked with reflective
tape a nod hinting towards activewear
influences.
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Denim Dream
Hemming Way
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Denim Dream
Side Stripes Streetwear inspired clothing is one
of the key directional concepts this year. Taking
over the athleisure categories, streetwear has
paved way for a more commercially viable approach
to everyday clothing. Staples such as denims,
have not been left untapped by this phenomenon
and have in fact, increased their appeal by
transitioning as rugged tracks.
Racetrack-inspired prints and contrast
stripes/piping running vertically across the
sides of jeans lend a sporty chic feel to the
pieces.
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Denim Dream
Side Stripes
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Denim Dream
90s Denim It is no wonder that fashion is
cyclical. The nineties are serving as a vintage
trend concept to attract millennials and Gen-Z
alike, with every major brand and high-fashion
designer trying to appease this particular
audience by tapping into this nostalgic idea.
The 90s were known as a period which redefined
denim styles, and this season sees a massive
revival of those sentiments. A looser fit
varying from baggy, to mom and dad jeans and
oversized silhouettes are big for F/W 2018-19,
while in the colour department, pale finishes
such as classic greys are making a comeback.
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Denim Dream
90s Denim
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Denim Dream
Mono Chromagic As the concept of seasons becomes
more of a thing of the past, transitional
concepts come to the fore. The most distinct
concept being that of the colour palettes being
opted for, from bright yellows to marina blues to
blush pinks, 2018 is all about untried colours in
the jeans. A trend that started picking up during
F/W 2016-17, pink, lilac and shades of red have
already made their presence known in the market.
The wide acceptance has led to designers and
brands exploring more head-to-toe coloured denim
pieces for the upcoming season.
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Denim Dream
Mono Chromagic
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Denim Dream
Culottes Cloud In a report cited by Edited, it is
observed that skinny jeans have significantly
been losing out on their market share over the
past few years. The focus this season is on
showing off the ankles with high waisted, cropped
and flared hem jeans. Wider leg styles are
gaining ground, as anti-fit and comfort-first
clothing rank as top concerns for shoppers
worldwide.
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Denim Dream
Culottes Cloud
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Denim Dream
Painted Denim Inspired by the DIY-culture that
has been doing the rounds since the past few
seasons, designers and high-fashion brands have
quite literally taken it upon themselves to paint
the town BLUE! Painted denim made its
introduction for F/W 2018-19 at Calvin Klein,
Oscar de la Renta, Public School, and Adam
Selman, as a material that can easily double as a
canvas. Inspired by flora and fauna, random
splatters and abstract iterations, painted motifs
popped out over denim jeans, jackets, skirts and
shorts.
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Denim Dream
Painted Denim
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Denim Dream
Into The Deep End Fashion has bid adieu to acid
washes and faded denims. What has taken over is
saturated tones of indigos, deeper blues and
charcoal black over denim jeans, jackets, skirts
and even tops. These deep hued washes are
translated through techniques mimicking over-dyed
effects over denim to create a moodier look.
Darker hued denim serve as transitional pieces
that seamlessly switch from the daywear to
nightwear pieces, which sits well with the
current trend that surrounds comfort and utility.
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Denim Dream
Into The Deep End
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