SEO - Drive Traffic and Grow Visibility

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SEO - Drive Traffic and Grow Visibility
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Synopsis

1. Learning Search Engine Optimization (SEO)
2. SEO A Boon for Websites
3. Local SEO Tips for Local Businesses
4. Staying Ahead of SEO Trends in 2018
5. Why You Should Stay Up To Date with SEO Trends

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Learning Search Engine Optimization (SEO)

• Search engine optimization, abbreviated as SEO,
  is enhancing a websites visibility through a
  search engines search results. To this end,
  youll want your site to appear as frequently as
  possible at the top of a search results page so
  that its one of the first things a visitor will
  see when they click search. For example, if you
  have a site for your company consultation
  business, new customers looking for such a
  business in Toronto will type in keywords along
  the lines of Toronto Company Consultation in
  the search engine. Your goal is for your
  particular site to become one of the first they
  see by having, increasing your chances of
  boosting business and traffic considerably.
• Index
• All of the biggest search engines on the internet
  use web crawlers to find pages for their
  algorithm, meaning they can automatically find
  indexed pages that are found on other search
  engines. For you, this means that once your site
  is indexed by one search engine, it has a
  significantly higher chance of being picked up by
  bigger search engines as well.
• Standing
• There are many things you can do to increase the
  standing of your website for search engine
  results. The most obvious method is to write
  content that uses keywords that will be commonly
  searched for. Going back to our first example, if
  the most people searching for a company
  consultation service in their area type in
  keywords like company consultation or Toronto
  company consultation, then those are the
  keywords youll need to put in your written
  content.

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SEO A Boon for Websites

• It is very important that the website has a
  thorough but precise content in relation to the
  business model as this helps the search engines
  to recognize the information to add in their
  databases. But along with the keyword strategy,
  the website should also focus on multi-channel
  optimization by using social media platforms like
  Facebook, Twitter and LinkedIn.
• Along with the content, another building block
  for SEO is code, domains and tags. Having a
  consistent name for the website, old school
  domain and title tags, add an extra value to the
  website material. Moreover, moving from a big
  screen to mobile and tablet user friendly
  experience is a great option for the websites,
  considering the technology advancements,
  preferences and usage over the years. A rich
  content, graphics and media compel the search
  engines to promote the website on the first page
  instead of the last.
• These branding efforts create an extraordinary
  value towards the website and search engines
  would drive the targeted traffic towards the
  website providing promotion and revenue like no
  other marketing technique. Although, SEO may not
  be applicable and appropriate strategy for every
  kind of website and instead other marketing
  techniques like Pay Per Click might be more
  effective. SEO, however, affects the visibility
  of the web page in a search engines unpaid or
  organic results. SEO helps to generate high
  quality web pages and results to persuade the
  search engine and improve a websites
  conversation rate, hence, giving an exceptional
  rate of return and publicity to the website.

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Local SEO Tips for Local Businesses

• Optimal Information
• The website is the most important part of your
  business especially if you have an e-commerce
  website. Therefore, it is important that the
  information on your website is displayed in such
  a way that it will aid in increasing your
  visibility in search for local businesses. For
  that, all you have to do is add the contact
  details and address of your firm on every page of
  your website including the home and about us
  page. Secondly, when deciding on the domain name
  adds a touch of localness to it, for example,
  khifishkababs.com, if you're business, is located
  in Karachi, Pakistan.
• User Reviews
• User reviews are getting increasingly important
  and the old saying customer is always right
  isnt just a quote but an actual reality even if
  the customer is wrong. A review from the customer
  is an effective marketing strategy and helps
  bring in more customers or a bad review does the
  opposite. Therefore, it is important that you
  encourage feedback on your site whether positive
  or negative and reply them on time and embrace
  them if positive or apologize/compensate if
  negative. This will not only improve your
  business but also increase the chance of your
  business appearing in the search engine.
• Social Media
• The more active your business is on social media,
  the higher the chances of getting more likes or
  followers which in turn leads to more visibility
  and improved ranking. A good social media
  strategy in important for this step.

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Staying Ahead of SEO Trends in 2018

• Website Content and the Importance of Keywords
• In the past, keyword research was important to
  improving your presence on search engines. This
  still remains critical however, as Google and
  other search engines continue to develop their
  algorithms, it is important you focus on key
  phrases instead of specific keywords.
• Search engines are moving toward showing the
  results based on user intent rather than specific
  keywords. Therefore, Google is trying to get an
  understanding for what users are looking for and
  targeting the results to that. Many users are not
  really using specific keywords anymore. When
  determining the key phrases and writing content
  for your website, be sure that it is both
  informative and engaging. Your website content
  should not be written solely around keywords.
• Increase in Voice Searching
• Mobile searches are increasing, which is also
  leading to an increase in voice searches.
  Therefore, this will greatly affect the way
  search terms are used. Instead of using specific
  keywords, those searching will do so in a more
  conversational way. This is important to keep in
  mind when incorporating search terms into your
  website content and SEO efforts.

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Why You Should Stay Up To Date with SEO Trends

• How the Algorithm Affects Your Rankings
• Once Google or other search engine updates their
  algorithm your website might feel the impact.
  Sometimes an algorithm change can help your
  website increase in ranking, but other times you
  might see a drop. The important thing to know is
  when the algorithm is updated, and what the new
  SEO trends are. This will help you make necessary
  updates to your strategy.
• User Behaviour
• One of the major factors affecting SEO trends and
  search engine algorithm is user behaviour. How
  users search for websites constantly changes as
  technology does. For example, now that more
  people use their cell phones for searching, they
  often use voice searching. This means instead of
  using traditional keywords, a user might search
  in a more conversational way.
• Staying Ahead of the Competition
• In addition to attracting more customers, another
  goal as a business owner is to stay ahead of the
  competition. In order to do so you want to be
  ahead of them on search engines. Staying up to
  date with the latest SEO trends and understanding
  the efforts that your competition is making can
  help you do just that. When using the best SEO
  practices your business will be more likely to
  effectively reach your market and persuade new
  customers.

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The End

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