What are the mobile advertising plugins for reviveadserver? - PowerPoint PPT Presentation

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What are the mobile advertising plugins for reviveadserver?

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The mobile ads plugin for revive ad server provides immense support in order to display the high quality advertisements on any mobile devices. After the plugins got integrated, it enables the users to identify the interactive offering through a rapid application deployment. – PowerPoint PPT presentation

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Title: What are the mobile advertising plugins for reviveadserver?


1
Mobile ads plugin for Revive adserver
2
  • The mobile ads plugin for revive ad server
    provides immense support in order to display the
    high quality advertisements on any mobile
    devices.
  • After the plugins got integrated, it enables
    the users to identify the interactive offering
    through a rapid application deployment.

3
Features of mobile ads
  • There are so many user friendly options in the
    admin panel to configure the ad display.
  • Based on the device parameters, the ads will be
    delivered to the right audience
  • Advertisers can deliver the banner ads with a
    group of sizes.

4
  • Requirements of plugins
  •  
  • An Openx/Revive ad server installation is
    required
  •  
  • Plugins require a Tera-WURFL (Wireless
    Universal Resource File) for the device detection
    purpose.

5
  • Targeting functionality
  •  
  • The only possible way for an advertiser to
    achieve more leads from the campaigns is to check
    whether the right people get the ads.
  • By keep that in mind, plugins considers the
    device attributes such as type of operating
    system, device manufacturer, OS version and even
    hardware components such as screen resolution in
    order to target the ads.
  • Handset model name targeting, operating system
    targeting and manufacturer targeting
  • Handset screen size targeting
  • Client country and custom profile targeting.

6
Following browsers only supports for mobile ads
  • Internet explorer
  • Mozilla Firefox
  • Google Chrome
  • Safari
  • Opera
  • UC browser.

7
What are the benefits of mobile ads plugin?
  • Supports the banner ads on mobile devices
    irrespective of screen size and functionality
  • From the ads, we can able to redirect to the
    advertisers website
  • It is very easy to install ad integrate with
    the platform
  • Advertisers can able to track clicks, impressions
    and conversions.

8
What are the benefits of mobile ads plugin?
  • It targets based on the specific parameter
    which significantly improves the conversion rate
    and campaign efficiency.
  • The mobile ads performance, click, revenue
    and conversion rate of the real time statistics
    can be obtained and the report can be generated.

9
Advanced mobile ads plugin with SDK
  • These plugins for OpenX and Revive server
    helps the publishers and marketers to display the
    ads on mobile devices for both mobile web and
    applications.
  • This plugins actually supports and serves for
    android and IOS mobile operating system.

10
  • Requirements for this plugin
  •  
  • Required to install Revive Ad server/OpenX
  • Requires Tera-WURFL (Wireless Universal
    Resource File) which is used for device detection

11
  •  
  • Supported ad formats
  •  
  • These are the ad formats which can be delivered
    both on mobile web and inside the mobile apps.
  •  
  • Text creative
  • Image creative
  • Expand creative
  • Interstitial creative.

12
Targeting functionality
  •   When delivering the ads to the common
    audience, it results in wastage of ad impressions
    for the advertiser.
  • To obtain a optimal click through rate, a
    special device parameters which is used by the
    advertisers target their ads to the intended
    audience and ensure that these ads are delivered
    to the potential audience who might get converted
    into the valuable customers.

13
  • Targeting has been done based on the following
    criteria
  • Android Google advertising ID (GAID) and
    profile targeting
  • IOS Identifier for advertising (IDFA) and
    profile targeting

14
Mobile tracking information
  •   The mobile device which has been tracked
    retains the attribute information about the
    device.
  • Here are some attributes which are tracked
    common for both mobile web and SDK.
  • Android An Android and eclipse studio
    library, the file extension is .aar for android
    studio and library file for eclipse.
  • IOS Xcode library file with .a file
    extension.

15
  • What are the benefits of advanced mobile ads
    plugins with SDK?
  •  
  • It supports the banner ads on handset device
    irrespective of functionality and screen size
  • It will be very easy to install and integrate
    with the Revive/Openx platform
  • From the ad, it is possible to redirect to the
    advertisers website

16
  • Advertisers can track the clicks, impressions
    and conversions.
  • Since it targets based on the specific
    parameter, it improves the campaign efficiency
    and conversion rate.
  • Real time statistics of the mobile ads
    clicks, revenue, and performance and conversion
    rate can be obtained and the reports can be
    easily generated.
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