Digital marketing course in Bangalore

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Ultimate Guide to Content Marketing
Content Marketing is what makes a brands web
presence fun and interesting not just to the
Digital Marketing team but also for the thousands
of users online who accidentally or intentionally
bumped into your website or social profile.
Content Marketing is how you can actively engage
with your online followers and steadily build an
online community who are genuinely interested in
your brand story and want to be in the know-how
of the latest products and services released.
Since the Internet has become highly
conversational, its not enough if a company only
has a website. Regularly Churning out relevant,
informative, and entertaining content in the form
of Blog Posts, Tutorials, Story-Telling etc. is
as important as responding to comments,
questions, and opinions about them. Below is a
thorough guide on everything you need to know
about Content Marketing in 2018.
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Defining Content Marketing
If youre wondering whether Content Marketing is
the best bet for your Business, it pays to first
find out how and why Content Marketing helps
boost Digital Marketing strategies. Content
Marketing is, in fact, what keeps other forms of
Digital Marketing techniques alive including
Social Media and Search Engine Marketing. Content
is King in the present scenario since online
users spend 90 of their time online absorbing
and interacting with some form of Content. Either
theyre interestedly reading how-to articles,
binge-watching YouTube videos, or desperately
trying to redeem coupon codes. All of these are
Content, and the job of every Digital Marketing
team is to ensure that their Content reaches
target users and is genuinely helpful to what
users are trying to find online. Online Content
is a powerful driver of Digital Marketing goals.
When companies put their content to realize this
potential, it becomes relatively easy to find
prospective customers, hold the attention of
existing customers, and achieve increased brand
awareness. Content assumes many forms. Its the
Metadata that search engines crawl for website
optimization. Social Shares, Website Content,
Product Descriptions, are all categorized under
the term Content. Content is the soul of a
brands online presence and if promoted well,
makes all the difference to marketing your
company online.
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• Recommended Content Types in 2018
• Stunning Social Media Presence

Whatever Social Media platform youve chosen to
represent your company on the web, make sure its
strong. Get a Business Profile since you can
monitor analytics. Having a complete profile with
Business details is very important if you want
more followers to keep coming. Be conversational
and engaging on Social Media. Share interesting,
funny posts depending on which platform you use.
If you have multiple Social Media profiles, dont
neglect any. Be present on all of them and dont
stagnate any one. Sharing Content on Social Media
must be platform-specific. For instance on
Twitter, you should be careful to use appropriate
hash tags and get your thought across within a
few characters. Instagram profiles must be full
of high-quality photographs of your Business
along with eye-catching graphics, flyers, etc.

• Videos

Videos are the hottest form of Online Content in
2018 and it is relatively easy to share short
videos with a strong message now more than ever.
If you hope to target and engage Millennia's,
Videos are your best bet. Videos are engaging and
are more likely to bring conversions compared to
long-form articles. Videos work best if theyre
short, insightful, and mobile viewable. There are
several types of videos you can choose to make
for Online Content including Explainer Videos,
Product Showcases, Tutorial Videos, etc.
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• Blog

A Blog is an absolute must-have and Blogging in
2018 involves consistent story-telling ending in
actionable CTAs, Giveaways, and Promos. Dont
just write dry Blog Posts for the sake of it but
offer genuine information that anyone online who
reads them can take useful insights which they
can put to good use in real life. Most online
users are interested only in online content that
makes a difference to them in real life. And if
you offer value through your Blog Posts, you can
expect comments of encouragement and potential
leads.

• Podcasts

Audio Content has also become increasingly
popular since the advent of Content Marketing.
Online users have realized the beauty of
listening to engaging, informative audio on their
everyday commute to work or while they were
having a moment of relaxation amidst their busy
everyday routines.  Turning written content into
audio is a simple yet powerful Content Marketing
strategy. All forms of written content including
Blog Posts, eBooks, and Course Lessons can be
converted into Podcasts for your audience to
listen at ease. You can use audio creation tools
like Audacity and Podcast plugins to embed your
Podcasts among other Content.
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• Promotional Content

Promotional Content makes for instant appeal
among online audiences and are a compelling
Content Marketing tool. Special Promotions and
Offers, especially during the holiday season
become an instant hit online and an unusually
high amount of users will flock to your web page
if you offer attractive deals or freebies.
Discount Sales, Contests and Giveaways are a very
engaging content marketing strategy that creates
satisfied customers and profitable conversions.
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• Content Marketing is Indispensable!

• There seems to be absolutely no disadvantage for
  Content Marketing in this era and it is a highly
  recommended method for Businesses striving to up
  their Digital Marketing game. Below are some
  indispensable benefits of getting your Business
  actively involved in Content Marketing
• Keeps your Brand before a Global Audience.
• Fosters healthy relationship with online
  audiences by establishing your Business as an
  Authority in your Industry.
• Helps foster Credibility, Loyalty, and Trust with
  Customers.
• Results in quick, effective, profitable and
  direct communication with clients.
• Results in increased leads, sales, conversions,
  and ROI.
• Improves website traffic considerably.
• Before jumping into the Content Marketing
  bandwagon, its vital for Business to understand
  that more than anything Quality rules when it
  comes to creating online content. Search Engines
  prefer quality content and suppress search
  rankings for sleazy, or false content with
  incorrect or regurgitated information. While
  addressing your audience online, assume a humane,
  friendly demeanor and ensure that you never sound
  robot-like with Copywriting or Social Media
  Sharing.